On the top-left of the front page of most air travel websites you will find a form to enter the starting and destination locations, and departure and return dates, as well as the number of passengers traveling on the given trip.
A common thread amongst blogs, regardless of the theme, is to have a top-level search box alongside an obvious RSS subscription link.
With online shopping websites, some of the most familiar and common characteristics are top-level, browsable categories, a search box in the page header, and, often, the presentation of special or new products.
Intra-product-type consistency, the Recognition and intuitiveness present within a product, is a key component in determining the overall Usability of a product. For example, for an air travel website to be usable, it should have some basic consistencies with other airline products (see aforementioned examples).
Quick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Usability, "Can I use it?" the sub-category of Recognition is one of frequent discussion, especially in the latest wave of online products and how they handle content presentation and interaction.
The Recognition variable’s rubric is:
The Recognition variable is assessed from the perspective of an average user and is assigned a value of…
- 1 if the interface and product, in general, feels familiar and is easy to use,
- 0.5 if some poking, finesse, and interaction are required before the user will be able to gather his or her bearings in the use of the product,
- 0 if the average user will have clear difficulty understanding (1) how to use the product and (2) what the product is trying to communicate.
Over the next several weeks I will be providing real-world examples of Recognition values…
Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Usability and Recognition of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.
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