Mystical Presdo

user-useitIntra-product-type consistency, the Recognition and intuitiveness present within a product, is a key component in determining the overall Usability of a product. For an air travel website to be usable, it should have some basic, recognizable, consistency with other airline products. For example, on the top-left region of most every air travel website you will find a form to enter starting and destination locations, departure and return dates, as well as the number of passengers traveling on the given trip.

Quick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Usability, "Can I use it?" the sub-category of Recognition is one of frequent discussion, especially in the latest wave of online products and how they handle content presentation and interaction.

Today, we will look at 2 examples of Internet products with Poor Recognition, representing a Recognition value of 0.

Example 1: Poor Recognition (value = 0)

Presdo is a beautifully simple and unique event planner. Unlike all other event planners, there is neither a ‘create event’ nor ‘create’ button on the homepage. There is, however, a single text field prompting for an event description alongside a ‘do’ button.

00_presdo_homepage

It is not until the initial stage is grasped and acted upon, by the user, that any Recognizable elements, from ‘create event’ to ‘when’ and ‘where’ become evident.

01_do_pressed

Presdo is a wonderful example of product with Poor Recognition. A product does not have to be an ugly website or present a horrible idea to get a poor rating. Sometimes the most unique concepts are least easy to recognize. And, Presdo is just such a product.

Example 2: Poor Recognition (value = 0)

Perhaps the easiest example that exemplifies Poor Recognition is Ai Interactive Media’s website – with confusion all around.

00_aiinteractivemedia_homepage

While this product is clearly aiming to present a unique and fun experience, it should be obvious to all that the method of using and interacting with the product, as well as merely understanding what the product is trying to communicate, is difficult, and only achievable after spending a good deal of time with it. There are no recognizable elements, links, buttons, instructions, etc., that guide the user into making any decision.

Some recognizable clues become obvious after guessing to click on the moving, spiraling, zooming discs (perhaps CDs?). After clicking on one of these discs, another, uniquely distinct, interface is presented. On this screen, incomparable to any industry norms and unrecognizable to the average user, the user is presented with many more new concepts with very few being Recognizable actions (seemingly clickable), e.g. ‘Launch Work.’

01_aiinteractivemedia_clicked_thing

To help everyone gain a deeper understanding of Quick-UX and how to benefit from performing quick, quantitative analyses of User Experience, I am, over the course of this series providing real-world examples of Recognition values…

Broad Recognition (value 1)

Fair Recognition (value 0.5)

Poor Recognition (value 0)

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Usability and Recognition of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.

Enjoy!

Jeremy Horn
The Product Guy

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About Jeremy Horn

Jeremy Horn is an award-winning, product management veteran with 2 decades of experience leading and managing product teams. Jeremy has held various executive and advisory roles, from founder of several start-ups to driving diverse organizations in online services, consumer products, and wearables. As founder of The Product Group, he has created the largest product management meetup in the world and hosts the annual awarding of The Best Product Person. Accelerating the next evolution of product management, Jeremy acted as creator and instructor of the 10-week product management course at General Assembly and The New School, and mentoring at Women 2.0 and Lean Startup Machine (where is he also a judge). To see where Jeremy is now check him out at (1) http://linkedin.com/in/TheProductGuy and (2) http://TheProductGuy.com

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