ShopKeep, Lifetime Value & the Happy Product Manager

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Nominate a great product manager you know today @ http://TheBestProductPerson.com !
Remember to subscribe to our YouTube channel @
http://tpg.li/subscribe-tpg

Thank you to everyone who made it to our latest roundtable meet-up of The Product Group at iHeartMedia, with food and drinks sponsored by People10, as well as to our other sponsors, Yext, BKLYN and many more.

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Over the course of the night a few of the highlights were…

Featured Product: ShopKeep
exploring the product, its challenges and successes, from lifetime value to deprecating features

Being a Happy Product Manager
from arguments to solving problems


The Product Group
meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) to come together to meet, interact, and network in a roundtable setting. It’s awesome to meet fellow Product People in a laid-back, conversational gathering.

If you are a Product Person and are interested in having your product featured or participating as a featured guest expert at an upcoming meetup of The Product Group, contact me (or email at jhorn (a-t.) tpgblog DoT com).

I am looking forward to seeing everyone at our next meetup

Thursday, October 5th @ 7PM
RSVP Now!  

Stay tuned for more announcements about October’s Featured Product, In/Spree Brands.

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Please submit your nominations for 2017’s great product management candidates @ http://TheBestProductPerson.com !

Learn more @ http://tpglog.com/tbpp

tpj-logo-w_lkwAnd, don’t forget to check out our new job board exclusively dedicated to Product jobs!Visit  http://TheProductJobs.com and happy hunting!
TPM-Short3-Logo4If you are interested in being a Product Mentor or seeking Product Management Mentorship…

Visit http://TheProductMentor.com and
Sign-up today!

Enjoy!

Jeremy Horn
The Product Guy

P.S. Interested in becoming a sponsor or host of The Product Group? contact me.

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Don’t be horrible! Diversity of thought, work and more!

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Nominate a great product manager you know today @ http://TheBestProductPerson.com !
Remember to subscribe to our YouTube channel @
http://tpg.li/subscribe-tpg

Thank you to everyone who made it to our latest roundtable meet-up of The Product Group at iHeartMedia, with food and drinks sponsored by People10, as well as to our other sponsors, Yext, BKLYN and many more.

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Over the course of the night a few of the highlights were…

Featured Product: Jopwell
exploring the product, its challenges and successes, from re-engagement strategies to focusing on the job seeker

Great Product Management Advice
from “don’t be horrible” to eliminating bias

 


The Product Group
meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) to come together to meet, interact, and network in a roundtable setting. It’s awesome to meet fellow Product People in a laid-back, conversational gathering.

If you are a Product Person and are interested in having your product featured or participating as a featured guest expert at an upcoming meetup of The Product Group, contact me (or email at jhorn (a-t.) tpgblog DoT com).

I am looking forward to seeing everyone at our next meetup

Thursday, September 7th @ 7PM
RSVP Now!  

Stay tuned for more announcements about September’s Featured Product, ShopKeep.

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Please submit your nominations for 2017’s great product management candidates @ http://TheBestProductPerson.com !

Learn more @ http://tpglog.com/tbpp

tpj-logo-w_lkwAnd, don’t forget to check out our new job board exclusively dedicated to Product jobs!Visit  http://TheProductJobs.com and happy hunting!
TPM-Short3-Logo4If you are interested in being a Product Mentor or seeking Product Management Mentorship…

Visit http://TheProductMentor.com and
Sign-up today!

Enjoy!

Jeremy Horn
The Product Guy

P.S. Interested in becoming a sponsor or host of The Product Group? contact me.

Parsnips vs. Carrots, Troops & More!

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iHM_primary_Color15people10logo-300 (1)bklyn-crop642222workville-crop522222Weight WatchersYEXT-logo-large62222222222booker_thumb2_thumb1_thumb3222222222
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Nominate a great product manager you know today @ http://TheBestProductPerson.com !
Remember to subscribe to our YouTube channel @
http://tpg.li/subscribe-tpg

Thank you to everyone who made it to our latest roundtable meet-up of The Product Group at iHeartMedia, with food and drinks sponsored by People10, as well as to our other sponsors, Yext, BKLYN and many more.

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Over the course of the night a few of the highlights were…

Featured Product: Troops
exploring the product, its challenges and successes, from weekly retrospectives to managing customer feedback

Building Trust
from “facts” to “vegetables”

 


The Product Group
meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) to come together to meet, interact, and network in a roundtable setting. It’s awesome to meet fellow Product People in a laid-back, conversational gathering.

If you are a Product Person and are interested in having your product featured or participating as a featured guest expert at an upcoming meetup of The Product Group, contact me (or email at jhorn (a-t.) tpgblog DoT com).

I am looking forward to seeing everyone at our next meetup

Thursday, August 3rd @ 7PM
RSVP Now!  

Stay tuned for more announcements about August’s Featured Product, Jopwell.

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Please submit your nominations for 2017’s great product management candidates @ http://TheBestProductPerson.com !

Learn more @ http://tpglog.com/tbpp

tpj-logo-w_lkwAnd, don’t forget to check out our new job board exclusively dedicated to Product jobs!Visit  http://TheProductJobs.com and happy hunting!
TPM-Short3-Logo4If you are interested in being a Product Mentor or seeking Product Management Mentorship…

Visit http://TheProductMentor.com and
Sign-up today!

Enjoy!

Jeremy Horn
The Product Guy

P.S. Interested in becoming a sponsor or host of The Product Group? contact me.

The Modern Product Manager, Hackerati & iHeartMedia!

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Nominate a great product manager you know today @ http://TheBestProductPerson.com !
Remember to subscribe to our YouTube channel @
http://tpg.li/subscribe-tpg

Thank you to everyone who made it to our latest roundtable meet-up of The Product Group at iHeartMedia, as well as to our other sponsors, Yext, BKLYN and many more.

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Over the course of the night a few of the highlights were…

Featured Product: Hackerati
exploring the product, its challenges and successes, from lean to accelerators

The Modern Product Manager
from researcher to motivator

 

 


The Product Group
meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) to come together to meet, interact, and network in a roundtable setting. It’s awesome to meet fellow Product People in a laid-back, conversational gathering.

If you are a Product Person and are interested in having your product featured or participating as a featured guest expert at an upcoming meetup of The Product Group, contact me (or email at jhorn (a-t.) tpgblog DoT com).

I am looking forward to seeing everyone at our next meetup

Thursday, July 6th @ 7PM
RSVP Now!  

Stay tuned for more announcements about July’s Featured Product, Troops.

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Please submit your nominations for 2017’s great product management candidates @ http://TheBestProductPerson.com !

Learn more @ http://tpglog.com/tbpp

tpj-logo-w_lkwAnd, don’t forget to check out our new job board exclusively dedicated to Product jobs!Visit  http://TheProductJobs.com and happy hunting!
TPM-Short3-Logo4If you are interested in being a Product Mentor or seeking Product Management Mentorship…

Visit http://TheProductMentor.com and
Sign-up today!

Enjoy!

Jeremy Horn
The Product Guy

P.S. Interested in becoming a sponsor or host of The Product Group? contact me.

Focused on Value & an Audacious Spacious!

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Nominate a great product manager you know today @ http://TheBestProductPerson.com !
Remember to subscribe to our YouTube channel @
http://tpg.li/subscribe-tpg

Thank you to everyone who made it to our latest roundtable meet-up of The Product Group at Digital Ocean, as well as to our other sponsors, Yext, BKLYN and many more.

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Over the course of the night a few of the highlights were…

Featured Product: Spacious
exploring the product, its challenges and successes, from the human layer to living in analytics

Staying Focused on User Value
from Delightment to Resolving Pain

 

 


The Product Group
meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) to come together to meet, interact, and network in a roundtable setting. It’s awesome to meet fellow Product People in a laid-back, conversational gathering.

If you are a Product Person and are interested in having your product featured or participating as a featured guest expert at an upcoming meetup of The Product Group, contact me (or email at jhorn (a-t.) tpgblog DoT com).

I am looking forward to seeing everyone at our next meetup

Thursday, June 1st @ 7PM
RSVP Now!  

Stay tuned for more announcements about June’s Featured Product, Hackerati.

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Please submit your nominations for 2017’s great product management candidates @ http://TheBestProductPerson.com !

Learn more @ http://tpglog.com/tbpp

tpj-logo-w_lkwAnd, don’t forget to check out our new job board exclusively dedicated to Product jobs!Visit  http://TheProductJobs.com and happy hunting!
TPM-Short3-Logo4If you are interested in being a Product Mentor or seeking Product Management Mentorship…

Visit http://TheProductMentor.com and
Sign-up today!

Enjoy!

Jeremy Horn
The Product Guy

P.S. Interested in becoming a sponsor or host of The Product Group? contact me.

From FOMO to NPS & AllTheRooms!

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Nominate a great product manager you know today @ http://TheBestProductPerson.com !
Remember to subscribe to our YouTube channel @
http://tpg.li/subscribe-tpg

Thank you to everyone who made it to our latest roundtable meet-up of The Product Group at Digital Ocean, as well as to our other sponsors, Yext, BKLYN and many more.

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Over the course of the night a few of the highlights were…

Featured Product: AllTheRooms
exploring the product, its challenges and successes, from FOMO to NPS

The Failure of Tools
from KISS Metrics to Recording Devices

 The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) to come together to meet, interact, and network in a roundtable setting. It’s awesome to meet fellow Product People in a laid-back, conversational gathering.

If you are a Product Person and are interested in having your product featured or participating as a featured guest expert at an upcoming meetup of The Product Group, contact me (or email at jhorn (a-t.) tpgblog DoT com).

I am looking forward to seeing everyone at our next meetup

Thursday, May 4th @ 7PM
RSVP Now!  

Stay tuned for more announcements about February’s Featured Product, JW Player.

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Please submit your nominations for 2017’s great product management candidates @ http://TheBestProductPerson.com !

Learn more @ http://tpglog.com/tbpp

tpj-logo-w_lkwAnd, don’t forget to check out our new job board exclusively dedicated to Product jobs!Visit  http://TheProductJobs.com and happy hunting!
TPM-Short3-Logo4If you are interested in being a Product Mentor or seeking Product Management Mentorship…

Visit http://TheProductMentor.com and
Sign-up today!

Enjoy!

Jeremy Horn
The Product Guy

P.S. Interested in becoming a sponsor or host of The Product Group? contact me.

From The Best Product Person to JW Player!

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IMG_5612Out of the hundreds of nominations, and amazing finalists, the 7th annual winner of The Best Product Person is … Chris Butler. Join me in congratulating him (tweet) and nominate your pick for 2017 at http://TheBestProductPerson.com today.

Thank you to everyone who made it to our latest RECORD BREAKING roundtable meet-up of The Product Group at Digital Ocean, as well as to our other sponsors, Yext, BKLYN, Balsamiq Studios and more.

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Over the course of the night a few of the highlights were…

Featured Product: JW Player
exploring the product, its challenges and successes, from independent teams to virtual reality

The Best Product Person of 2016
Congratulations to Chris Butler!

 

The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) to come together to meet, interact, and network in a roundtable setting. It’s awesome to meet fellow Product People in a laid-back, conversational gathering.

If you are a Product Person and are interested in having your product featured or participating as a featured guest expert at an upcoming meetup of The Product Group, contact me (or email at jhorn (a-t.) tpgblog DoT com).

I am looking forward to seeing everyone at our next meetup

Thursday, March 2nd @ 7PM
RSVP Now!  

Stay tuned for more announcements about March’s Featured Product, Insticator.

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Please submit your nominations for 2017’s great product management candidates @ http://TheBestProductPerson.com !

Learn more @ http://tpglog.com/tbpp

tpj-logo-w_lkwAnd, don’t forget to check out our new job board exclusively dedicated to Product jobs!Visit  http://TheProductJobs.com and happy hunting!
TPM-Short3-Logo4If you are interested in being a Product Mentor or seeking Product Management Mentorship…

Visit http://TheProductMentor.com and
Sign-up today!

Enjoy!

Jeremy Horn
The Product Guy

P.S. Interested in becoming a sponsor or host of The Product Group? contact me.

The Living Roadmap and Barnes & Noble AND much more in February!

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Nominate a great product manager you know today @ http://TheBestProductPerson.com !
Remember to subscribe to our YouTube channel @
http://tpg.li/subscribe-tpg

Thank you to everyone who made it to our latest RECORD BREAKING roundtable meet-up of The Product Group at Digital Ocean, as well as to our other sponsors, Yext, BKLYN, InVision, SUMMIT, Balsamiq Studios and Sunshine Suites.

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Over the course of the night a few of the highlights were…

Featured Product: Barnes & Noble
exploring the product, its challenges and successes, from omni-channel to loyalty

The Living Roadmap
from roadmap levels to discovery impact

 

The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) to come together to meet, interact, and network in a roundtable setting. It’s awesome to meet fellow Product People in a laid-back, conversational gathering.

If you are a Product Person and are interested in having your product featured or participating as a featured guest expert at an upcoming meetup of The Product Group, contact me (or email at jhorn (a-t.) tpgblog DoT com).

I am looking forward to seeing everyone at our next meetup

Thursday, February 2nd @ 7PM
RSVP Now!  

Stay tuned for more announcements about February’s Featured Product, JW Player.

TBPP2016_alt-abrv-114_thumb2_thumb_t[2]

Please submit your nominations for 2017’s great product management candidates @ http://TheBestProductPerson.com !

Learn more @ http://tpglog.com/tbpp

tpj-logo-w_lkwAnd, don’t forget to check out our new job board exclusively dedicated to Product jobs!Visit  http://TheProductJobs.com and happy hunting!
TPM-Short3-Logo4If you are interested in being a Product Mentor or seeking Product Management Mentorship…

Visit http://TheProductMentor.com and
Sign-up today!

Enjoy!

Jeremy Horn
The Product Guy

P.S. Interested in becoming a sponsor or host of The Product Group? contact me.

Recap: Product Panel: How to build a customer-driven product team

Originally posted to Alpha UX Blog (written by Nis Frome) and reblogging to further share the great evening we had discussing the Future of Product Management and Product Career Development (Finding / Hiring / Recruiting).


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As organizations recognize the value of customer-centricity as a mindset and discipline, they’ve begun to invest in a dedicated product organization. But finding and recruiting talent remains a pressing challenge. On the flip side, there is considerable interest in entering a product role from employees within other departments, from marketing to client success. But the prerequisites to landing a product management job are often ambiguous or seemingly unattainable. As is the case for most product management processes, having empathy is the key when it comes to making a match.

Alpha teamed up with AC Lion, Product School, and The Product Group to host a dinner and event on the topic of product management recruiting. Two panels focused on employer and candidate perspectives, respectively, featuring product leaders from Informa, New York Public Radio, YieldMo, XO Group, AC Lion, Product School, Wade & Wendy, and Swyft Media. They provided insight into best practices from sourcing candidates to interviewing.

Most important qualities that employers should look for in candidates

Panelists focused on four key areas when evaluating candidates: experience shipping, an emphasis on collaboration, customer-first perspective, and the absence of an obsession with product or technology.

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A history of shipping indicates that a candidate can navigate the many obstacles that often stand in the way.

“Huge bonus if you’ve done a product for internal use,” Josh Wexler, VP of Product at YieldMo, noted, alluding to the particularly difficult process of simultaneously navigating internal politics to deliver a solution to internal stakeholders.

Further, candidates show that they are team players when they give credit to others. Product management isn’t a solo effort and candidates would be wise to acknowledge how they aligned and relied on key players to get the job done.

“Don’t say you want to be in product because it’s flashy,” said Ambreen Hussain, Senior Product Manager at Swyft Media. “Product management is not glamorous. It’s very diplomatic and political. You’re executing on goals decided by someone else with no one reporting beneath you.”

It’s also a big red flag if a candidate can’t point to any difficulties they’ve had, since it’s virtually unthinkable for nothing to go wrong during the product development lifecycle.

“Acknowledge you’ve made mistakes. Don’t say everything has worked out and you’ve never had an argument,” said Jeremy Horn, the founder of The Product Group and the VP of Product at Wade & Wendy. “That’s why we put required years experience on the job description – it’s to assess how much you’ve overcome.”

When asked whether having domain expertise in the employer’s industry is a requirement, panelists took a surprising stance. Dan Storms, Senior Director of Product at XO Group, is responsible for wedding planning websites such as The Knotbut cleverly pointed out that he’s “been married [but] never been a bride.”

“You just need to prove that you are aware of your blind spots and can pick up on industry nuance,” he added.

While Marty Schecter, Head of Product Management at Ovum, noted that “the best ideas come from people without [an industry] background,” he does “try to make sure there’s a good balance.” Other panelists weren’t as welcoming.

“It’s really difficult to work with someone who has so much experience in industry,” said Wexler. “They wear blinders.”

Domain expertise simply isn’t as important as an “insatiable curiosity,” in the words of Nathaniel Laundau, Chief Digital Officer at New York Public Radio.

Optimizing the interview process

To test many of the above criteria, it’s become common for employers to give candidates ‘take home’ assignments. Such projects vary greatly, but there are some striking similarities, such as a final presentation.

Storms said that a presentation illustrates whether or not a candidate “can collaborate and influence” stakeholders, which, after all, is what the job is all about.

According to Schecter, “the best people do their homework – they read our 10K, understand our strategy, explain how they can help us make our numbers.”

The project that Schecter’s team at Ovum gives to candidates received praise from other panelists. His team asks candidates to walk through how they would compete against a certain product if they were to create a startup.

But the presentation isn’t the only step of the interview process. Candidates should consider not only how they answer interview questions, but also how they maintain the pace.

“I almost want [candidates] to run the meeting for me,” said Storms. “If I’m interrogating you, there’s something wrong.”

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When it comes to candidates asking questions of the employer, Rick Aronstein, VP and Head of Product Recruitment at AC Lion, pressed candidates to have the appropriate mindset.

“The interview is really dating, you should enjoy the process,” he said. “You should feel like you have great exposure to the company.”

Aronstein has worked with hundreds of product management candidates to place them at leading brands across New York. He believes that there are a number of benefits to working with a recruiter during a job hunt.

“You get much better two way communication,” he said. Because he can reach out to an employer after an initial interview on behalf of a candidate, he can “have a lot of candid conversations with [the] candidate [to help them] ace the next interview.”

Candidates should tailor their resumes to the position

Panelists shared differing perspectives with regard to crafting a résumé, but they all agreed: one size does not fit all.

“Product management is defined in so many different ways,” Hussain argued. “Cater your résumé once you do research about the company.”

Beyond creating multiple variations of a résumé dependent on the employer, panelists talked at length about positioning.

“You really have to prepare your background and LinkedIn like SEO,” said Carlos González de Villaumbrosia, the CEO of Product School. “So if someone sees it they’ll want to give this person a chance to tell [them] more about themselves. Be employer-centric.”

And being employer-centric is important whether or not the candidate already has past experience as a product manager.

“Every line on your resume should talk about the business value you delivered for each role and responsibility,” said Horn. “Even if you’re a developer or project manager – it doesn’t matter – show that you can think about the business.”

Outstanding Outbrain, Intriguing Innovation and Journaling January!

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sunshine_suites_logo

Nominate a great product manager you know today @ http://TheBestProductPerson.com !
Remember to subscribe to our YouTube channel @
http://tpg.li/subscribe-tpg

Thank you to everyone who made it to our latest roundtable meet-up of The Product Group at Digital Ocean, as well as to our other sponsors, Yext, BKLYN, InVision, SUMMIT, Balsamiq Studios and Sunshine Suites.

Over the course of the night a few of the highlights were…

Featured Product: Outbrain
exploring the product, its challenges and successes, from destiny to dna (thanks to Yaniv Gilad)

Innovation
from places to process

 

The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) to come together to meet, interact, and network in a roundtable setting. It’s awesome to meet fellow Product People in a laid-back, conversational gathering.

If you are a Product Person and are interested in having your product featured or participating as a featured guest expert at an upcoming meetup of The Product Group, contact me (or email at jhorn (a-t.) tpgblog DoT com).

I am looking forward to seeing everyone at our next meetup

Thursday, January 5th @ 7PM
RSVP Now!  

Stay tuned for more announcements about January’s Featured Product, Barnes & Nobel.

TBPP2016_alt-abrv-114_thumb2_thumb_t[2]

Please submit your nominations for 2016’s great product management candidates @ http://TheBestProductPerson.com !

Learn more @ http://tpglog.com/tbpp

tpj-logo-w_lkwAnd, don’t forget to check out our new job board exclusively dedicated to Product jobs!Visit  http://TheProductJobs.com and happy hunting!
TPM-Short3-Logo4If you are interested in being a Product Mentor or seeking Product Management Mentorship…

Visit http://TheProductMentor.com and
Sign-up today!

Enjoy!

Jeremy Horn
The Product Guy

P.S. Interested in becoming a sponsor or host of The Product Group? contact me.