Pondering Powerlinx, Conceiving Content and Syncing September!

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Nominate a great product manager you know today @ http://TheBestProductPerson.com !
Remember to subscribe to our YouTube channel @
http://tpg.li/subscribe-tpg

Thank you to everyone who made it to our latest roundtable meet-up of The Product Group at WorkVille, as well as to our other sponsors, Yext, Digital Ocean, BKLYN, InVision, SUMMIT, Balsamiq Studios and Sunshine Suites.

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Over the course of the night a few of the highlights were…

Featured Product: Powerlinx
exploring the product, its challenges and successes, from partnering to team buy-in (thanks to Yoni Cohen)

The Intersection of Product and Content
from content preceding product to validating value

The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) to come together to meet, interact, and network in a roundtable setting. It’s awesome to meet fellow Product People in a laid-back, conversational gathering.

If you are a Product Person and are interested in having your product featured or participating as a featured guest expert at an upcoming meetup of The Product Group, contact me (or email at jhorn (a-t.) tpgblog DoT com).

I am looking forward to seeing everyone at our next meetup

Thursday, September 1st @ 7PM
RSVP Now!  

Stay tuned for more announcements about September’s Featured Product, SummitSync.

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Please submit your nominations for 2016’s great product management candidates @ http://TheBestProductPerson.com !

Learn more @ http://tpglog.com/tbpp

tpj-logo-w_lkwAnd, don’t forget to check out our new job board exclusively dedicated to Product jobs!Visit  http://TheProductJobs.com and happy hunting!
TPM-Short3-Logo4If you are interested in being a Product Mentor or seeking Product Management Mentorship…

Visit http://TheProductMentor.com and
Sign-up today!

Enjoy!

Jeremy Horn
The Product Guy

P.S. Interested in becoming a sponsor or host of The Product Group? contact me.

Interviewing Apploi, Service Driven Landscapes and Amplifying Aptitude into August!

theproductgroup_logo_200909_thumb752
bklyn-crop642workville-crop522Weight WatchersYEXT-logo-large62222222digital-ocean-logo_thumb2_thumb_thumbooker_thumb2_thumb1_thumb3222222222invision-logo-pinkSummitService-Logo2013-Final-LRG-WEB
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Nominate a great product manager you know today @ http://TheBestProductPerson.com !
Remember to subscribe to our YouTube channel @
http://tpg.li/subscribe-tpg

Thank you to everyone who made it to our latest roundtable meet-up of The Product Group at WorkVille, as well as to our other sponsors, Yext, Digital Ocean, BKLYN, InVision, SUMMIT, Balsamiq Studios and Sunshine Suites.

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Over the course of the night a few of the highlights were…

Featured Product: Apploi
exploring the product, its challenges and successes, from love of bread to design sprints (thanks to Tom Gebauer)

Product in a Service Driven Landscape
from mindsets to customers

The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) to come together to meet, interact, and network in a roundtable setting. It’s awesome to meet fellow Product People in a laid-back, conversational gathering.

If you are a Product Person and are interested in having your product featured or participating as a featured guest expert at an upcoming meetup of The Product Group, contact me (or email at jhorn (a-t.) tpgblog DoT com).

I am looking forward to seeing everyone at our next meetup

Thursday, August 4th @ 7PM
RSVP Now!  

Stay tuned for more announcements about August’s Featured Product, Powerlinx.

TBPP2016_alt-abrv-114_thumb2_thumb_t[2]

Please submit your nominations for 2016’s great product management candidates @ http://TheBestProductPerson.com !

Learn more @ http://tpglog.com/tbpp

tpj-logo-w_lkwAnd, don’t forget to check out our new job board exclusively dedicated to Product jobs!Visit  http://TheProductJobs.com and happy hunting!
TPM-Short3-Logo4If you are interested in being a Product Mentor or seeking Product Management Mentorship…

Visit http://TheProductMentor.com and
Sign-up today!

Enjoy!

Jeremy Horn
The Product Guy

P.S. Interested in becoming a sponsor or host of The Product Group? contact me.

The Product Group London June 2016

Thank you to everyone who made it to our latest roundtable meet-up of The Product Group London at WeWork, as well as to our other great sponsors.

See you at our next event…

Thursday, July 7th @ 7PM
Topic: Product Management Mistakes
Featured Product: Prodigy
RSVP TODAY!

RSVP @ http://www.meetup.com/TheProductGroupLondon/events/229738053/

Enjoy!

Jeremy Horn
The Product Guy

Exploring Gett, Guiding Expectations and Apply in July!

theproductgroup_logo_200909_thumb752
bklyn-crop64workville-crop52Weight WatchersYEXT-logo-large6222222digital-ocean-logo_thumb2_thumb_thum[2]booker_thumb2_thumb1_thumb3222222222invision-logo-pinkSummitService-Logo2013-Final-LRG-WEB
balsamiq_logo2_thumb263333
sunshine_suites_logo

Nominate a great product manager you know today @ http://TheBestProductPerson.com !
Remember to subscribe to our YouTube channel @
http://tpg.li/subscribe-tpg

Thank you to everyone who made it to our latest roundtable meet-up of The Product Group at WorkVille, as well as to our other sponsors, Yext, Digital Ocean, BKLYN, InVision, SUMMIT, Balsamiq Studios and Sunshine Suites.

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Over the course of the night a few of the highlights were…

Featured Product: Gett
exploring the product, its challenges and successes, from accelerating drivers to focusing (thanks to Phil Lakin)

Managing Expectations
from all hands to reducing threat

The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) to come together to meet, interact, and network in a roundtable setting. It’s awesome to meet fellow Product People in a laid-back, conversational gathering.

If you are a Product Person and are interested in having your product featured or participating as a featured guest expert at an upcoming meetup of The Product Group, contact me (or email at jhorn (a-t.) tpgblog DoT com).

I am looking forward to seeing everyone at our next meetup

Thursday, July 7th @ 7PM
RSVP Now!  

Stay tuned for more announcements about July’s Featured Product, Apploi.

TBPP2016_alt-abrv-114_thumb2_thumb_t[1]

Please submit your nominations for 2016’s great product management candidates @ http://TheBestProductPerson.com !

Learn more @ http://tpglog.com/tbpp

tpj-logo-w_lkwAnd, don’t forget to check out our new job board exclusively dedicated to Product jobs!Visit  http://TheProductJobs.com and happy hunting!
TPM-Short3-Logo4If you are interested in being a Product Mentor or seeking Product Management Mentorship…

Visit http://TheProductMentor.com and
Sign-up today!

Enjoy!

Jeremy Horn
The Product Guy

P.S. Interested in becoming a sponsor or host of The Product Group? contact me.

The Product Group London May 2016

Thank you to everyone who made it to our latest roundtable meet-up of The Product Group London at WeWork, as well as to our other great sponsors.

See you at our next event…

Thursday, June 2nd @ 7PM
Topic: Product Management Mistakes
Featured Product: Prodigy
RSVP TODAY!

RSVP @ http://www.meetup.com/TheProductGroupLondon/events/229738024/

Enjoy!

Jeremy Horn
The Product Guy

Effective Leadership, Project Expedition and Riding into June!

theproductgroup_logo_200909_thumb752
bklyn-cropworkville-crop5Weight WatchersYEXT-logo-large622222digital-ocean-logo_thumb2_thumb_thumbooker_thumb2_thumb1_thumb3222222222invision-logo-pinkSummitService-Logo2013-Final-LRG-WEB
balsamiq_logo2_thumb263333
sunshine_suites_logo

Nominate a great product manager you know today @ http://TheBestProductPerson.com !
Remember to subscribe to our YouTube channel @
http://tpg.li/subscribe-tpg

Thank you to everyone who made it to our latest roundtable meet-up of The Product Group at WorkVille, as well as to our other sponsors, Yext, Digital Ocean, BKLYN, InVision, SUMMIT, Balsamiq Studios and Sunshine Suites.

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Over the course of the night a few of the highlights were…

Featured Product: Project Expedition
exploring the product, its challenges and successes, from retargetting to Periscope (thanks to Jeremy Clement)

How to be an Effective Product Leader
from accountability to key metrics

The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) to come together to meet, interact, and network in a roundtable setting. It’s awesome to meet fellow Product People in a laid-back, conversational gathering.

If you are a Product Person and are interested in having your product featured or participating as a featured guest expert at an upcoming meetup of The Product Group, contact me (or email at jhorn (a-t.) tpgblog DoT com).

I am looking forward to seeing everyone at our next meetup

Thursday, June 2nd @ 7PM
RSVP Now!  

Stay tuned for more announcements about June’s Featured Product, Gett.

TBPP2016_alt-abrv-114_thumb2_thumb_t[1]

Please submit your nominations for 2016’s great product management candidates @ http://TheBestProductPerson.com !

Learn more @ http://tpglog.com/tbpp

tpj-logo-w_lkwAnd, don’t forget to check out our new job board exclusively dedicated to Product jobs!Visit  http://TheProductJobs.com and happy hunting!
TPM-Short3-Logo4If you are interested in being a Product Mentor or seeking Product Management Mentorship…

Visit http://TheProductMentor.com and
Sign-up today!

Enjoy!

Jeremy Horn
The Product Guy

P.S. Interested in becoming a sponsor or host of The Product Group? contact me.

The Product Group London April 2016

Thank you to everyone who made it to our latest roundtable meet-up of The Product Group London at WeWork, as well as to our other great sponsors.

See you at our next event…

Thursday, May 5th @ 7PM
Topic: Product Quality
Featured Product: Nickelled
RSVP TODAY!

RSVP @ http://www.meetup.com/TheProductGroupLondon/events/229737923/

Enjoy!

Jeremy Horn
The Product Guy

Inheriting Product, Reckoning RJ Metrics and an Mapping May!

theproductgroup_logo_200909_thumb752
workville-cropWeight WatchersYEXT-logo-large62222digital-ocean-logo_thumb2_thumb_thum[1]booker_thumb2_thumb1_thumb322222222invision-logo-pinkSummitService-Logo2013-Final-LRG-WEB
balsamiq_logo2_thumb263333
sunshine_suites_logo

Nominate a great product manager you know today @ http://TheBestProductPerson.com !
Remember to subscribe to our YouTube channel @
http://tpg.li/subscribe-tpg

Thank you to everyone who made it to our latest roundtable meet-up of The Product Group at WorkVille, as well as to our other sponsors, Yext, Digital Ocean, InVision, SUMMIT, Balsamiq Studios and Sunshine Suites.

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Over the course of the night a few of the highlights were…

Featured Product: RJ Metrics
exploring the product, its challenges and successes, from communicating value to developing a data ecosystem (thanks to Matt Monihan)

Inheriting a Product
from socializing vision to pacing change

The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) to come together to meet, interact, and network in a roundtable setting. It’s awesome to meet fellow Product People in a laid-back, conversational gathering.

If you are a Product Person and are interested in having your product featured or participating as a featured guest expert at an upcoming meetup of The Product Group, contact me (or email at jhorn (a-t.) tpgblog DoT com).

I am looking forward to seeing everyone at our next meetup

Thursday, May 5th @ 7PM
RSVP Now!  

Stay tuned for more announcements about May’s Featured Product, Project Expedition.

TBPP2016_alt-abrv-114_thumb2_thumb_t

Please submit your nominations for 2016’s great product management candidates @ http://TheBestProductPerson.com !

Learn more @ http://tpglog.com/tbpp

tpj-logo-w_lkwAnd, don’t forget to check out our new job board exclusively dedicated to Product jobs!Visit  http://TheProductJobs.com and happy hunting!
TPM-Short3-Logo4If you are interested in being a Product Mentor or seeking Product Management Mentorship…

Visit http://TheProductMentor.com and
Sign-up today!

Enjoy!

Jeremy Horn
The Product Guy

P.S. Interested in becoming a sponsor or host of The Product Group? contact me.

Recap: Future of Product Management // Product Politics Panel

image02 (1)Originally posted to Alpha UX Blog (written by Alexa Szal) and reblogging to further share the great evening we had discussing the Future of Product Management and Product Politics.


On Tuesday evening, Alpha UX coordinated a thought provoking panel discussion on Product Politics. The focus: how industry leaders deftly navigate the thorny landscape of internal politics commonly found within large organizations. Panelists included Mark Hurt, Founder and CEO of Creative Good and author of “Customers Included”; Jeremy Horn, former Head of Product, Data Strategy, Content Management and Distribution at Viacom; and Ed Jen, Head of Product for NeoCare Solutions, an Aetna company.

The panel discussion brought to light the delicate balancing act of maintaining a user-focused mentality while juggling numerous stakeholder priorities. Anuraag Verma, Head of Business Development at Alpha UX, moderated the discussion and presented several commonly-faced organizational challenges to the panel of industry leaders, aiming to tease out definitive approaches found to be effective. Here are three big takeaways:

Start from square one.

According to Jen, “As a Product Manager, you’re typically brought into a larger organization because there is something wrong. And it is your job to fix it.” However, when “fixing” any problem, Ed mentioned how easy it is to take a subjective or instinctual approach to solving a problem – either by using prior experiences or simply a gut feeling. He urged product managers to first learn the organization, stakeholders, and customers before defining a solution.

“You take into account people’s’ different perspectives, agendas, and goals, and you have to look the company’s vision – remember how to make the most money while making the least amount of enemies,” Jen said.

Identify problems and solutions, instead of features

“Sometimes customers don’t know what they want. But customers know what they do,” Hurst explained. “So as a product person, you have to read between the lines in order to identify what can work versus what cannot work based on the study of what customers do – by looking at their behavior.” Hurst advocated for getting out of the building and analyzing the authentic interaction between users and a product.

This deviates from asking customers outright what they would want from a product – which can often lead to a wishlist of features instead of an actual solution. Conducting qualitative research with your users and your product can tease out specific problems or workarounds that occur during an authentic interaction. It also aligns all your stakeholders around a common thread of research, instead of around assumptions and opinions.

Defend your decisions by telling a story.

Jeremy Horn emphasized the role that storytelling plays when managing products. This extends not only to how you think about your product, but also how you defend your managerial decisions within an organization about your product. “If you make a controversial decision, tell the story of your decision. Use numbers in your story to back it up.,” he said. “You need to educate the people above you as to what you have uncovered, and how you chose your decision based on those findings. You need to get them point A to point B – don’t expect them to connect the dots themselves.”

All panelists lauded the undervalued ability to leverage people skills and communication within product management as a way to present strategies and decisions – and allow others to understand your mentality. The need to articulate the reasonings for your decision becomes vital to progressing a product forward. When asked point blank how one is able to balance all of the varying goals of the organization and still make everyone happy, Horn provided an insightful response:

“Your job is not to make everyone happy: your job is to make decisions, explain your goals, and be able to explain the reason they are your goals. It’s taking calculated risks while being able to cover your bases to moderate your risk.”

The Product Group London March 2016

Thank you to everyone who made it to our latest roundtable meet-up of The Product Group London at WeWork, as well as to our other great sponsors.

See you at our next event…

Thursday, April 7th @ 7PM
Topic: Customer Acquisition Strategies
Featured Product: Rise Art
RSVP TODAY!

RSVP @ http://www.meetup.com/TheProductGroupLondon/events/227393610/

Enjoy!

Jeremy Horn
The Product Guy