Constant Gateway

user-useitQuick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Usability, "Can I use it?" the sub-category of Consistency often does not get the attention it deserves, in turn leading to more confusing, more frustrating, less Usable products.

Evaluation of Consistency covers the assessment of recurrent expectations as they are impacted and shaped by the product’s content (or wording), interfaces, and layout. Expectations that result from the type of web product and its market (inter-product, rather than intra-product) have greater impact on the Recognition variable.

Today, we will look at an example of an Internet product with No Apparent Inconsistencies, representing a Consistency value of 1.

Example: No Apparent Inconsistencies (value = 1)


Gateway provides a cohesive computer shopping / browsing web experience, with No Apparent Inconsistencies. When navigating from page to page, perhaps the most notably consistent feature is the header and header behavior. This element is present no matter where the user navigates to at Furthermore, the header provides a consistent interaction experience and uniform rules for expanding and growing as the user goes from section to section, or digs down for more details.


There are also No Apparent Inconsistencies with the language usage or capitalization. The page elements remain in-place, aligned, and consistent from page to page.



Gateway‘s presentation of consistent interface, navigation, and language, with consistent responses to user actions throughout the entire site do not stop at the Support page – a page often found to have a greater occurrence of variance and inconsistency on other websites, at large.


Over the next several weeks I will be providing real-world examples of Consistency values…

No Apparent Inconsistencies (value 1)

Minor Inconsistencies (value 0.5)

Significant Inconsistencies (value 0)

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Usability and Consistency of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.


Jeremy Horn
The Product Guy

This entry was posted in user experience and tagged , , , , , , , by Jeremy Horn. Bookmark the permalink.

About Jeremy Horn

Jeremy Horn is an award-winning, product management veteran with 2 decades of experience leading and managing product teams. Jeremy has held various executive and advisory roles, from founder of several start-ups to driving diverse organizations in online services, consumer products, and wearables. As founder of The Product Group, he has created the largest product management meetup in the world and hosts the annual awarding of The Best Product Person. Accelerating the next evolution of product management, Jeremy acted as creator and instructor of the 10-week product management course at General Assembly and The New School, and mentoring at Women 2.0 and Lean Startup Machine (where is he also a judge). To see where Jeremy is now check him out at (1) and (2)

3 thoughts on “Constant Gateway

  1. Pingback: On the Consistency of Quick-UX « The Product Guy

  2. Pingback: Inconsistent ActiveState « The Product Guy

  3. Pingback: Southwestern Discomfort « The Product Guy

Comments are closed.