Ripening FreshDirect

desirabilityQuick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Desirability, “Do I want to use it?” the sub-category of Aesthetics is one of frequent discussion, especially in that latest wave of online products and how they handle content presentation and interaction.

Today, in the same spirit of Quick-UX, let’s take a quick look at an Internet product with an Aesthetic value of 1.

Example: Incomplete (value = 1)


FreshDirect, enjoying an Aesthetic variable value of 1, is faced with a difficult challenge of presenting a great deal of information in a simple and enjoyable way. The product does very well in providing for a clean, minimalistic, and enjoyable experience, but would benefit from greater interaction with the mouse (and user), as well as transitions to improve the overall Desirability of the product.

There are many sections of the website that would benefit from more-obvious, more-visual mouse-overs – the menu bar and initial navigation section being two of them.



Over the course of this series I am providing real-world examples of Aesthetics values…

Clean, Sharp, Pleasing, and Enjoyable (value 2)

Incomplete (value 1)

Overload (value 0)

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Desirability and Aesthetics of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.


Jeremy Horn
The Product Guy

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About Jeremy Horn

Jeremy Horn is an award-winning, product management veteran with 2 decades of experience leading and managing product teams. Jeremy has held various executive and advisory roles, from founder of several start-ups to driving diverse organizations in online services, consumer products, and wearables. As founder of The Product Group, he has created the largest product management meetup in the world and hosts the annual awarding of The Best Product Person. Accelerating the next evolution of product management, Jeremy acted as creator and instructor of the 10-week product management course at General Assembly and The New School, and mentoring at Women 2.0 and Lean Startup Machine (where is he also a judge). To see where Jeremy is now check him out at (1) and (2)