On the Aesthetics of Quick-UX

desirabilityEvery single feature does NOT have to be crammed into the interface. A smart minimalist design will provide just enough of the core functionality up front, and allow for the gradual introduction of deeper features and extras as the user interacts with the product.

Quick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Desirability, “Do I want to use it?” the sub-category of Aesthetics is one of frequent discussion, especially in the latest wave of online products and how they handle content presentation and interaction.

The ways by which the product responds to the user’s mouse and chosen actions can positively add to the aesthetic, or, if unnecessary or excessively implemented, they can then contribute to the unwelcomed sense of gaudiness. For example, if, to view a larger version of a displayed picture, the user clicks a button, a brief transition is utilized to provide for a clear communication of button-click result, the animation will be appreciated. On the other hand, contrary to the minimalist goals, would be upon clicking the button, the page (the user interface) goes into a series of strange and drawn out animations, with clearly unnecessary special effects and flourishes, or other prompts requesting exactly how much bigger the user wanted the picture before it is ever displayed.

The Aesthetic variable’s rubric is:

The value assigned to the Aesthetics variable in determining Desirability within Quick-UX is…

  • 2 if the product presents a clean, sharp, pleasing and enjoyable product environment where interaction is a pleasure. In addition, the product consistently makes good use of mouse-overs and animated transitions.
  • 1 if the product presents generally “OK” Aesthetics. The product may have some mouse-over states and other beneficial transitions, but these states and transitions are found to be incomplete and would benefit from a more comprehensive and consistent implementation.
  • 0 if the product suffers from information and graphical (transitions, interactions, etc.) overload. In this case, the content and graphical aspects of the site continually get in the way of getting the desired task completed quickly, efficiently, and enjoyably.

Over the next few weeks I will be providing real-world examples of Aesthetics values…

Clean, Sharp, Pleasing, and Enjoyable (value 2)

Incomplete (value 1)

Overload (value 0)

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Desirability and Aesthetics of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.

Enjoy!

Jeremy Horn
The Product Guy

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About Jeremy Horn

Jeremy Horn is an award-winning, product management veteran with 2 decades of experience leading and managing product teams. Jeremy has held various executive and advisory roles, from founder of several start-ups to driving diverse organizations in online services, consumer products, and wearables. As founder of The Product Group, he has created the largest product management meetup in the world and hosts the annual awarding of The Best Product Person. Accelerating the next evolution of product management, Jeremy acted as creator and instructor of the 10-week product management course at General Assembly and The New School, and mentoring at Women 2.0 and Lean Startup Machine (where is he also a judge). To see where Jeremy is now check him out at (1) http://linkedin.com/in/TheProductGuy and (2) http://TheProductGuy.com

12 thoughts on “On the Aesthetics of Quick-UX

  1. Gee Product Guy, I want to learn from this blog but you’re using college level writing and although it sounds so very professional, I don’t know what you’re talking about and some of my friends find it hard to understand.

    If you want a larger audience you’d better dumb it down a bit, like say the 8th grade level of readability as I was told to do in college?

    I found this article on Digg.

    Thanks!

    Silverleaves

    Like

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