Shining Chrome

desirabilityQuick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Desirability, “Do I want to use it?” the sub-category of Aesthetics is one of frequent discussion, especially in the latest wave of online products and how they handle content presentation and interaction.

Today, in the same spirit of Quick-UX, let’s take a quick look at an Internet product with an Aesthetic value of 2.

Example: Clean, Sharp, Pleasing and Enjoyable (value = 2)


A good example of the Aesthetic variable value of 2 can be seen in the newly released Chrome browser, from Google. Chrome provides a very minimalistic experience, incrementally revealing more information, on-demand and non-intrusively, right when the user needs it. Chrome also makes sound use of transitions to draw the user’s attention to new events and actions further increasing the pleasingly simplified experience of the product.

As the user types into the single textbox, the browser infers what information and actions the user will most likely want to take – presenting the decisions and options at an appropriate time.


Opening a new tab, the user is confronted with a simple transition, bringing subtle, non-disruptive, attention to the unique tab region as well as the location of the newly created tab.


Even the “status bar” only appears when there is something to display (e.g. mousing-over a link).


Over the course of this series I am providing real-world examples of Aesthetics values…

Clean, Sharp, Pleasing, and Enjoyable (value 2)

Incomplete (value 1)

Overload (value 0)

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Desirability and Aesthetics of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.


Jeremy Horn
The Product Guy

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About Jeremy Horn

Jeremy Horn is an award-winning, product management veteran with 2 decades of experience leading and managing product teams. Jeremy has held various executive and advisory roles, from founder of several start-ups to driving diverse organizations in online services, consumer products, and wearables. As founder of The Product Group, he has created the largest product management meetup in the world and hosts the annual awarding of The Best Product Person. Accelerating the next evolution of product management, Jeremy acted as creator and instructor of the 10-week product management course at General Assembly and The New School, and mentoring at Women 2.0 and Lean Startup Machine (where is he also a judge). To see where Jeremy is now check him out at (1) and (2)

4 thoughts on “Shining Chrome

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