Quick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Desirability, “Do I want to use it?” the sub-category of Aesthetics is one of frequent discussion, especially in the latest wave of online products and how they handle content presentation and interaction.
Today, in the same spirit of Quick-UX, let’s take a quick look at an Internet product with an Aesthetic value of 0.
Example: Overload (value = 0)
Amazon implemented a good deal of my advice regarding their User Experience, but still suffers from information overload, and an Aesthetic variable value of 0. The tangled experience has too many gaudy interactions, from spinning to intrusive drop-downs, as well as other elements that (sometimes) popup, seemingly out of nowhere. Amazon needs to focus on the minimal, clean implementation of the site content with experience augmenting mouse-user interactions enhancing Desirability. Transitions and other content presentation and interactions should be enjoyable additions, not the troublesome hindrances that most are today.
Dropdowns can be experienced sometimes unexpectedly popping open when traversing from one region of the page, increasing the noise / interruption and detracting from any strands of simplicity that may exist.
Instead of being able to simply interact with and browse content, somewhat randomly, a spinning element will be presented to the user containing a grouping of products. This results in a more complex, non-minimalistic presentation of the content, the products – providing an excessively animated, gaudy user interface device.
Over the course of this series I am providing real-world examples of Aesthetics values…
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