Colors, their schemes, and contrasting arrangements play an important role in increasing, or depressing, the Desirability of a product. Colors play an important role in invoking emotions, conveying themes, and guiding messaging.
Quick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Desirability, "Do I want it?" the sub-category of Color Scheme plays an important role.
For Example: HavenWorks
Some havens present many distractions to the mere mortal, and this one, HavenWorks, presents no shortage of User Experience problems that can be explored. But, for today’s conversation, we will focus on this product’s ability to be a strong example possessed by a cluttered pallet and Fair Color Scheme, and achieving a Quick-UX Color Scheme variable value of 0.5.
This product’s consumers are instantly overcome with very strong, bright, highly contrasting primary colors all competing for their attention.
Sin of Overstimulation
Instead of presenting a simple, harmonious, color scheme, this product assaults the eyes with a combination of both intra- and inter-element color and contrast discord and overstimulation.
While readable, altogether, the colors of this product create a persistent state of disharmony and conflict, perhaps inline with the state of politics that this product covers, but too overt in their presentation and welcomed by no one desiring the information that this color scheme masks; an orgy of colored hot spots seeking to draw the user’s attention, pulling the user from red to blue, green to white, etc. and back around again and again.
A bit more work than last week’s example may be required to improve this product’s Color Scheme. A good place to start in sheltering this product’s visitors from color overload (and "contrast abuse") can be achieved by reducing the level and frequency of contrast through…
- Minimizing the number of primary colors on the page, and
- Reducing the number of elements and points of contrast.
- Leverage the colors to group common elements, use hues to transition or sharper contrasts to emphasize (occasionally — this should be the exception, unlike the current color implementation).
Quick & Useful
The variables Aesthetics, Layout, Color Scheme, and Typography represent the Usefulness category of Quick-UX for the evaluated product. When looking at an entire product, the question “Do I want to use it?” represents only 1 of the 3 core components (Usability, Usefulness, Desirability) of a Quick-UX evaluation – a rapid way to obtain concrete and comparable means by which to assess a single product or compare its strengths and weaknesses to other products.
Over the next few weeks I will be various good, as well as bad, real-world examples of use of Color and Contrast in online products and websites …
Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Desirability and Color Scheme components of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.
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