product management

Go-to-Market Strategy

In our most recent live stream from one of our mentors of The Product Mentor, David Shoenberger, lead a conversation around “Go-to-Market Strategy”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today!

In our a recent live stream from one of our mentors of The Product Mentor, David Shoenbeger, lead a conversation around “Go-to-Market Strategy”.  We are always looking for more product mentors from all around the world.  Signup to be a Mentor Today!

View the live stream…


About The Product Mentor

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…

Better Decisions. Better Products. Better Product People.

Each Session of the program runs for 6 months with paired individuals…

  • Conducting regular 1-on-1 mentor-mentee chats
  • Sharing experiences with the larger Product community
  • Participating in live-streamed product management lessons and Q&A

Signup to be a Mentor Today!

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.

Meet the mentors…

PictureBecky Yelland
Senior News Product Manager, Thomson Reuters

Becky is an experienced Product Management Strategist with over a decade of experience across a wide spectrum of sectors and industries. With specialist knowledge and experience in Financial News Products, SaaS for professional services, Personal Media publishing apps and TV Media Product Strategy and Management. With a proven track record in defining a product suite/proposition in a sales driven B2B organisation through to being core lead for the operational readiness on a UK wide consumer product delivery. Becky has also shown a proficiency in recruiting/defining strong product teams, coaching and training new to the role PMs as well as adapting the soft skills of product management methodology to each new channel, end user type and content area.
Becky is a strong leader whose strengths include; product strategy,  product management methodology and process, concept development, creating and communicating a strategic vision, owning a Business Units P&L, defining business strategies and creating business cases for products as well as being proficient in creating new and re defining product mangement and launch processes, improving efficiency and cross organisation communication, managing stakeholders and board level expectations, line management coaching and mentoring.
• Thirteen years of product and team management experience
• Nine years of Product Management Experience, 3 at a senior management level
• MA in Interactive Media

PictureBeth Temple
Digital Product / Business Consultant, bethtemple4u llc

Beth Temple has been building new digital products since 1994 for companies like Target, HBO, and Wells Fargo. During that time she learned a lot about why products fail and how to build successful products that grow markets and revenue. She founded and named her firm, bethemple4u llc, to emphasize the ‘embedding’ nature of her approach to building new digital products with internal teams. Her work for Credit Suisse HOLT – defining, developing and deploying a transformative global online platform – resulted in a MIT/Sloan case study. In addition, she is on the Board of Directors of (a Google Ventures backed business) and mentors at two accelerators in NYC (eRoundTable Accelerator and Women Innovate Mobile).

PictureCalvin Chu
Senior Technology Licensing Officer, Columbia Technology Ventures

Calvin Chu is a maker, gadget nerd, entrepreneur and product guy.  He’s currently in charge of commercializing Columbia University’s computer technology portfolio into products and companies.  At the start of his career, he entered product management by way of an engineering background in the Silicon Valley.  He’s worked on enterprise infrastructure products that are now part of Compuware, Goldman Sachs, Williams Energy.  As part of his startup career, products he designed have been integrated into MacOS X, and deployed to thousands of locations around the world.  His last company, Mobile Crossing focused on hardware for consumer electronics, agriculture, government/municipal, and tourism markets.

PictureRaviv Turner
VP Product, TapInfluence

Raviv brings over 13 years of product management and startup experience, building profitable, consumer and business software products. In his current role as VP of Product at TapInfluence, Raviv is leading a team of talented engineers, designers and product people out of Boulder, CO, building the first influencer marketing SaaS + marketplace for top brands and agencies looking to connect with online influencers. Previously Raviv was the Co-Founder & CEO of Guerillapps, a NYC based, social gaming startup. Raviv graduated from the Interactive Telecommunication Program at New York University.

PictureDavid Shoenberger
Product Innovation Specialist

Award-winning product management, marketing and business operations innovator with deep digital/mobile experience at both start-up and Fortune 500 alike. Recognized for passionate leadership, results-orientation, customer-centric mindset, creativity, and a very wicked humor. A tireless, strategy-minded executive (equally adept at execution) my professional ambition is to help people lead better lives in a technology-enabled world.

PictureAdrienne Tan
CEO, Brainmates

In 2004, Adrienne Tan co-founded Brainmates with Nick Coster. As the Brainmates CEO, Adrienne draws on 20 years of senior Product Management experience gained at The Microsoft Network, Telstra BigPond and AUSTAR. Adrienne has a Masters of Economics (Social Science) with distinction from The University of Sydney. She majored in Industrial Relations in her undergraduate degree. Her other academic pursuits include lecturing at the University of Technology Sydney in Information and Interaction Design and co-authoring a chapter in the book Digital Experience Design. Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing.

PictureSteve Cohn
Founder and CEO, ProdThink

I try hard to be a good father, husband and entrepreneur.”  That summarizes me well.  Professionally, I am a multiple time founder who sold both prior startups (to LivingSocial and TripAdvisor).  I have also held corporate jobs at Merrill Lynch, DoubleClick, IBM and Quantcast.  But my strength is in innovation, the Lean approach to product development and the managing ups and downs of early stage products.  I also have an MBA from Harvard.

PictureAri Tiktin
Head of Product, Healthgen Neonatal

Ari is an award-winning executive who has led cross-functional teams to launch dozens of multiscreen products for premier consumer brands. He is currently the product head for a healthcare startup aiming to introduce innovative solutions to help parents with young children. Previously, Ari launched WebMD’s mobile web business and grew it to 23+ million monthly unique visitors. Prior to that, he launched Discovery Mobile which included two-dozen mobile web sites, smartphone and tablet applications.

PictureAdrian Chernoff
Director of Digital Innovation, Wilshire Axon

Adrian Chernoff helps organizations articulate new products and leads teams to focus and deliver what’s next.  Beginning from market insight and the simplification of an idea to sell-in and execution across organizations, Adrian brings together executives, engineers, designers and marketers to make it possible. Honored with over 20 awards and 89 patents, he has made an impact at inventing future transpiration at General Motors, launching consumer digital products at Eastman Kodak and creating rides at Disney. As a consultant he has developed office products for Staples, provided novel methods to sell luxury at the The Gucci Group, created digital connectivity solutions for Madison Square Garden and strategized digital health products for Equinox. Adrian balances left and right-brain thinking to visualize and strategize new opportunities as well as lead programs in building and launching new products and services.



Jeremy Horn
The Product Guy

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