Explaining product value is harder than shipping features. When roadmaps are organized as long lists of functionality, stakeholders often disengage.
In this episode of How I PM, Joni Hoadley, product management coach and consultant, shares how a strategy-based roadmap can turn your product plan into a story people actually understand.
Joni’s Strategy-Based Roadmap Approach
Each slide answers four questions:
- Organize by Themes
Group work around customer value and outcomes, not individual features. - Tell a Story
Use themes to explain where the product is headed and why it matters. - Enable Stakeholders
Clear themes help marketing, sales, and leadership do their jobs more effectively. - “The benefit of having a strategy-based roadmap that is really telling a story through these key themes helps you explain the value of your product to your stakeholders.” – Joni Hoadley
“The benefit of having a strategy-based roadmap that tells a story through key themes is that it helps you explain the value of your product in a way that’s much easier for stakeholders to understand.” – Joni Hoadley
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