HowIPM podcast product management

How to Build Momentum Through Continuous Releases

A consistent release rhythm does more than ship features. It builds habits, confidence, and collaboration.

In this episode of How I PM, Sharon Allpress, VP of Strategic Engagements at EOT.AI, explains how continuous releases keep teams agile, stakeholders aligned, and product quality high.

Sharon’s 3-Step Approach

  1. Release Every Sprint
    Even small updates build the muscle memory your team needs for major launches.
  2. Engage Stakeholders and Users
    Regular releases encourage ongoing communication and feedback from customers and internal teams.
  3. Prevent Rust
    Teams that release consistently stay organized, coordinated, and confident when scaling larger changes.

“Even if it’s adding a little button or a link to support documentation, releasing every sprint keeps your team engaged, consistent, and ready.” – Sharon Allpress

💡 Want more than just tips?

Members at the Practitioner tier and above on The Product Way get access to the full library of 50 quick and actionable tips along with PM Select — our exclusive service that makes curated personal introductions between product people and hiring managers — plus many more benefits.

https://patreon.com/TheProductWay/membership