What happens when you step into a company without a defined product process?
For Maya Brooks, it meant creating one, from ideation to execution, and building shared ownership across the team.
In this Product Excellence clip, Maya (COO, IFundWomen) walks through how she and her CEO turned daily conversations into a structured, repeatable process that still leaves room for creativity and collaboration.
What You Will Learn
• How to establish a product process from zero
• Why a visible “Dope Ideas” board sparks innovation
• How to align executives and teams without slowing progress
• The right balance between structure and flexibility
Want the full interview?
Members of The Product Way on Patreon get the full-length interviews and early access to all Product Excellence content. Includes access to PM Select, our curated introduction service connecting product managers with hiring managers.
👉 https://patreon.com/theproductway/membership
📺 Watch the Episode Now:
About the Podcast:
| Product Excellence: Insights from Award-Winning Leaders | Strategies for Success |
| “Product Excellence: Insights from Award-Winning Leaders | Strategies for Success” brings you behind the scenes with the top product management minds who have shaped some of the world’s most successful products. Each episode features award-winning product leaders sharing their real-world experiences, lessons learned, and the strategies that have driven their success. From building innovative digital products to navigating the complexities of stakeholder management, you’ll hear firsthand how these experts have achieved product excellence. Whether you’re an aspiring product manager or a seasoned leader, this podcast offers valuable insights, actionable takeaways, and inspiration to elevate your product management career. Tune in WEEKLY to discover the key strategies that make products—and product leaders—truly exceptional. |
The Product Guy 