Data is everywhere, but clarity is rare. In this episode of How I PM, Joseph Terranella, Senior Technology Product Manager at Wolters Kluwer Health, shares how to simplify your product story by focusing on a single KPI.
When stakeholders are overwhelmed with data, product managers lose control of the narrative. Joe’s method keeps the conversation focused, strategic, and easy to lead.
3-Part KPI Strategy
- Pick one or two KPIs that truly define success or failure
- Understand what drives them and how to affect them
- Use those KPIs to justify investment, prioritize fixes, or guide sunsetting
This approach ensures your product team builds features that solve real problems and deliver measurable value.
“If I focus the conversation down to one or two metrics that I really understand and I understand what drives them and what I can do to improve or address those metrics, I can really own the conversation.” – Joseph Terranella
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