HowIPM podcast product management

How to Lead with a Strategy-Based Roadmap

If your roadmap is just a list of features and delivery dates, you’re missing the point. In this episode of How I PM, Joni Hoadley, product management coach and consultant, shares how to turn your roadmap into a strategic leadership tool.

🚀 Joni’s Three Keys to a Strategy-Based Roadmap:

  1. Focus on Strategic Bets
    A good roadmap highlights your product’s biggest strategic bets and how they connect to broader goals.
  2. Align the Direction of the Team
    A roadmap should be a shared view of where you’re going. Think tour guide, not project manager.
  3. Move Beyond Deadlines
    Delivery dates belong in a release plan. Your roadmap should focus on outcomes and long-term thinking.

“Product managers are like tour guides. Everyone is looking to you for direction, so you need a roadmap that shows where you’re headed and why it matters.”
– Joni Hoadley

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