Product Management Fortune Cookie: He who fixates on the features loses sight of business’ goals, self, and fortune.


As my career matured around Product Management, I was increasingly introduced to product roles, defined by non-product people, as ones whereby I was to churn out wireframes and collect, spec, and prioritize features.

Guess what. When you are feature focused, debates are about features; priorities are about features. And, when this happens, all too often I found a critical question gets lost, the product veers off course, the constructive debates prove elusive.

That question is: “Why are we doing this?”

An OK Product Manager will juggle features, a great one focuses the big picture. It is within the construct of this big picture perspective that the successful product manager keeps objectives and goals at the center of the product, its roadmap, strategy, and discussion. A team debating and understanding objectives is one that will find and continue down that better product road.

What Product Management fortune cookies do you have to share?


Jeremy Horn
The Product Guy

This entry was posted in product management and tagged , , by Jeremy Horn. Bookmark the permalink.

About Jeremy Horn

Jeremy Horn is an award-winning, product management veteran with 2 decades of experience leading and managing product teams. Jeremy has held various executive and advisory roles, from founder of several start-ups to driving diverse organizations in online services, consumer products, and wearables. As founder of The Product Group, he has created the largest product management meetup in the world and hosts the annual awarding of The Best Product Person. Accelerating the next evolution of product management, Jeremy acted as creator and instructor of the 10-week product management course at General Assembly and The New School, and mentoring at Women 2.0 and Lean Startup Machine (where is he also a judge). To see where Jeremy is now check him out at (1) and (2)

2 thoughts on “Product Management Fortune Cookie: He who fixates on the features loses sight of business’ goals, self, and fortune.

  1. Pingback: What is Product Management? | Craig's Thought Spot

Comments are closed.