modular innovation review user experience

Somewhat More

delicious-logo With the delivery of the Delicious version 2.0, 9 months after everyone received the initial sneak peak, also came the formal changing of the product name from to (no more funny period punctuation) — making the domain name easier to remember, type, and use.

And this is the theme that enjoyably permeates all aspects of the Delicious upgrade – improving the usability and desirability of everything Delicious. Delicious has made wonderful use of color, contrast, flow, and balance. All this results in simplifying all aspects of interaction, providing more intuitive control, as well as bringing to light features that many, including myself, never knew existed.

As part of bringing to light these “secret” or lesser used features, Delicious has made a serious effort in raising the level of social interaction and sense of community. Wherever you look and interact, there is always a sense of connectedness to other people, from the new look of the bookmarks…

…to more intuitive access to other people’s tags and notes on your bookmarks…


…and the priority level navigation to people…


… and their networks…


Throughout the new UX, from the tag bar to context-based searching to editing bookmarks, everything is zippier (also with less page loading and more ajax) and the interactions much more enjoyable.

Known for tagging

The improvements don’t introduce much in the way of new features or enhancements to the concepts of tagging — but, as I continue to find out, these improvements have brought to light many features that always existed and makes others easier to notice and use. That is why, as I denote in the title, the long awaited upgrade is tagged with ‘somewhat.’ Delicious has been known for its leadership in the tagging of the Internet. Will this leadership continue? Has the mantel already been wrested by fresher upstarts?

Next week, I will continue with part 2 (of 2) of our discussion of Delicious, this latest product update, and look further at how Delicious 2.0 has taken tagging to the next level.

Subscribe now (click here) to make sure you don’t miss any part of this series exploring Delicious 2.0 as well as other upcoming, insightful posts from The Product Guy.


Jeremy Horn
The Product Guy

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  1. Good overview, I’m always worried about making mistakes so it helps to know what’s coming out 🙂 Sheri


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