Quick-MI. Quick Heuristics for Modular Innovation.

clip_image001

(Re)Introducing… Quick-MI
Modular Innovation (MI) is all about relationships, be they between people or products online. In looking at how these relationships are established, maintained, enhanced, and expanded, one can achieve greater insight into the underlying forces shaping Modular Innovation, quantifying the degree by which a product is participating within, as well as evolving towards greater degrees of, Modular Innovation.

Today, Modular Innovation is a prevailing trend that can be described as products and platforms consisting of or facilitating…

  • Relationships (people-people, products-products, people-products)
  • Control of Experience (from creation to storage to interaction)
  • Ownership of Content (personal content from comments to friend lists and more)

Time & Space, UX & MI

Often the initial and continuing success of an online product is solitarily framed in terms of User eXperience (UX). To understand Modular Innovation’s role in a product’s online success is to understand how this trend of relationships (aka Modular Innovation) relates to User eXperience, and can, itself, be quantified for comparison and analysis against other products.

One way to think about the interplay between User eXperience (quantified via Quick-UX) and Modular Innovation (quantified via Quick-MI) is to draw, metaphorically, from physics, namely Space and Time. If User eXperience represents Space, and the variables and characteristics of a product’s UX represent it’s shape and form within that Space, then Modular Innovation aptly would be imputed Time. Like Time, you do not necessarily see or directly interact with the forces (quantifiable categories) of Modular Innovation, but Time, Modular Innovation, is very important if you are, the product is, going to move forward, have an enjoyable experience, and persist into the future.

Quick-MI

Quick-MI is the simplification of the quantification of the Modular Innovations, the products and platforms, which make up the trend of Modular Innovation. The method described below is a great way to build a summary description with quantifiable and comparable metrics, representing the level of Modular Innovation present within a product.

More detailed and extensive heuristics are, of course, possible (I frequently evaluate along many more variables in my studies of Modular Innovation). Quick-MI allows you to dive into a product and quickly extract valuable, representative data points.

The Quick-MI evaluates the degree to which a product successfully addresses the following 5 categories:

Once quantified, the values associated with each of the categories are summed to represent the Modular Innovation Index of a given item (product, platform, etc.).

The characteristics evaluated within each category constitute a minimal representative subset that accurately evaluates the Modular Innovation Index while adhering to the goals of a method that are (1) quantifiable, (2) comparable, and (3) quick.

Some of the questions that are answered within the categories of the Quick-MI are…

Within Sharability

  • Can functionality and content of a product be shared?
  • With whom can it be shared?
  • How much can be shared?

Within Flexibility

  • Which aspects, and to what extent, can I customize the Sharing, Portability, Interoperability, and Convenient parts of the product?
  • Do the methods and formats adhere to commonly accepted standards?

Within Interoperability

  • Can the product interact with external products (and vice versa)?
  • Are there legal restrictions placed on content or other interactions?
  • Does the available interoperability facilitate redundancy and stability?

Within Portability

  • What content, if any, do I own?
  • Can I move my content to other products?
  • Can I control my content without any UX penalties?

Within Convenience

  • From where, and at what times, can I access the product and the content?
  • With what degree of ease can I shift between venues and times?

Not Without UX

Modular Innovation should not be seen as an alternative, isolated, judge of the overall success or failure of a given product, but rather as a central, complementary, influential part of the equation. Together, MI and UX shape the course of the evolution and, ultimately, the eventual success or failure of a product.

Modular Innovation is Relationships

The more relationships, the stronger the relationships, in turn, the stronger and broader can be a product’s acceptance, support, and success. These relationships comprise Modular Innovation. They are the trend. They exist within the products that are themselves Modular Innovations, albeit to varying degrees, as measured via Quick-MI. They are the characteristic elements (described, at a high-level by the Quick-MI categories) that propel a product forward, or a lack thereof, that stalls or otherwise hinders its progress.

The role and presence of relationships within and between people, products and platforms are ever increasing in importance and influence. They represent the next substantial evolution of the internet, beyond simply the data, but, now, to all the spaces in between. This can be seen in the sub-trends, with respect to Modular Innovation as a whole, like those of semantic web and data portability.

These relationships can be quantified, analyzed, built and expanded upon. Once quantified, products are better understood and clearer courses are able to be set for improvement and solidification of the elements within products directly relevant to Modular Innovation, and subsequently relevant to sustained success. And the current methods of Quick-MI, itself evolving and adapting, can be used in observing, from industry trend to individual product, the impact and the role of Modular Innovation on products and related trends.

Enjoy, Discuss & Tweet!

Jeremy Horn
The Product Guy

PS Try it out, tweak it, learn more about Modular Innovation and share you experiences.

About these ads
This entry was posted in modular innovation and tagged , , , , , , , , , , , , , by Jeremy Horn. Bookmark the permalink.

About Jeremy Horn

Jeremy Horn is an award-winning, product management veteran with thirteen years of experience leading and managing product teams. Jeremy has held various executive and advisory roles, from founder of several start-ups to driving diverse organizations in online services, consumer products, and social media. As founder of The Product Group, he has created the largest product management meetup in the world and hosts the annual awarding of The Best Product Person. Jeremy can currently be found pioneering the next generation of content management and sharing at Viacom, acting as creator and instructor of the 10-week product management course at General Assembly, and mentoring at Women 2.0 and Lean Startup Machine. Follow Jeremy on twitter @theproductguy or his blog at http://tpgblog.com.

6 thoughts on “Quick-MI. Quick Heuristics for Modular Innovation.

  1. Pingback: Permission and Content. Evaluating Sharability through Quick-MI. « The Product Guy

  2. Pingback: At and Between. Evaluating Interoperability through Quick-MI. « The Product Guy

  3. Pingback: To Have and Own. Evaluating Portability through Quick-MI. « The Product Guy

  4. Pingback: Memorable Utility. Evaluating Convenience through Quick-MI. « The Product Guy

  5. Pingback: Standard Customization. Evaluating Flexibility through Quick-MI. « The Product Guy

  6. Pingback: Quick-MI Worksheet: Spreadsheet to Sustained Online Success « The Product Guy

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s