The Product Guy: Astonishin’ in 2010!


Wow! Another year of The Product Guy is now coming to a close… an awesomely astonishin’ 2010! Together we explored many exciting products and enjoyed the perspectives from very smart guest bloggers, from startups to user experience to modular innovation and more — all while getting to meat and speak with many of The Product Guy’s steadily growing readership.

And, once again, let’s take a brief look at the top posts that made this year on The Product Guy so awesomely astonishin’…

#10 Stribe to be Instantly More Social

Recently, The Product Guy had the opportunity to interview Kamel Zeroual, CEO of Stribe — Gold prize winner at Le Web ‘09. And he covered topics ranging from this Paris-based startup’s origins to where it is going and how it is planning to get there.


#9 brainmates Interview with The Product Guy

Two weeks ago I was interviewed by Janey Wong over at brainmates for their brainrants blog. We touched on some really good Product Management topics in which I think you would be interested.

So, here it is, reblogged straight from Australia…


#8 Why Startups are Agile and Opportunistic – Pivoting the Business Model

Startups are inherently chaotic. The rapid shifts in the business model is what differentiates a startup from an established company. Pivots are the essence of entrepreneurship and the key to startup success. If you can’t pivot or pivot quickly, chances are you will fail.


#7 Quick-MI Worksheet: Spreadsheet to Sustained Online Success

Over the past few years I’ve been discussing Quick-MI. Now, through the help of Google Docs, I’m sharing the Quick MI Worksheet to make it even easier for you to apply Quick-MI to your products, track progress, and share the results with your team. The Quick-MI Worksheet automatically performs all the necessary calculations and summarizes the product for you.

#6 Modular Innovation 201

The products and concepts that constitute Modular Innovation are those that connect, enable, produce, enhance, extend, and make use of these relationships and, in turn, users’ online experiences with them. Let’s get to understand them better.


#5 Facebook PDQ

In answering the question of Usability, "Can I use it?" the sub-category of Page Load plays an instrumental part. Facebook is one such excellent example of a web product with Prompt Page Load Time.


#4 Automating the Path to a Better User Experience

Quick-UX evaluates the degree to which a product successfully addresses the following 3 questions: Can I use it? (Usability), Should I use it? (Usefulness), and Do I want to use it? (Desirability). Now, through the help of Google Docs, as I did the other week with the release of the Quick-MI Worksheet, I’m sharing the Quick-UX Worksheet to make it even easier and faster …


#3 jQuery ThreeDots: yayQuery Plugin of the Week!

I’ve been a fan of yayQuery since shortly after their initial podcast episode. Therefore, you can imagine my surprise and elation when I heard them announce that my ThreeDots plugin was this week’s jQuery Plugin of the Week… almost falling down the stairs as I listened this past Friday while entering the subway here in NYC.


#2 jQuery Plugin: CuteTime, C’est Magnifique! (v 1.1) [UPDATE]

I am very pleased to announce the latest major update to the CuteTime jQuery plugin. CuteTime provides the ability to easily: convert timestamps to ‘cuter’ language-styled forms (e.g. yesterday, 2 hours ago, last year, in the future!), customize the time scales and output formatting, and update automatically and/or manually the displayed CuteTime(s).

In addition to the inclusion of French CuteTime in this latest release, version 1.1 features: ISO8601 date timestamp compliance, insertions using the %CT% pattern of computed numbers within the CuteTime cuteness, support for all foreign language characters and HTML, Spanish CuteTime translations, courtesy of Alex Hernandez, richer demos and test, improved settings flexibility of the CuteTime function, documentation updates (corrections and clarifications).


#1 jQuery Plugin: Give Your Characters a NobleCount

In my quest I have been on the lookout for a jQuery plugin that would provide the ability to: (1) provide real-time character counts, (2) enable easy to customize visual behaviors, and … While there are other similar tools out there, none adequately met these goals. Therefore, I created the jQuery NobleCount plugin.




This year The Product Group grew beyond all possible expectations! Now with 600+ active members in NYC we Product People of all sorts and levels of experience to meet, interact, and network, in a laid-back, conversational environment on first Thursday of each month. Thank you to our sponsors, Balsamiq Studios, RYMA Technology, and Sunshine Suites, and to every one of you who attend, engage and help make The Product Group the astonishin’ success it has become!

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Happy New Year!

Jeremy Horn 
The Product Guy


Stribe to be Instantly More Social

stribe-logo Recently, I had the opportunity to interview Kamel Zeroual, CEO of Stribe — Gold prize winner at Le Web ‘09. We covered topics ranging from this Paris-based startup’s origins to where it is going and how it is planning to get there.


Some Background

The Stribe product is a freemium online service, seeking to provide the capability to instantly create a social network on any website, confronted by a diverse array of competition from the likes of Ning, Facebook, and Meebo. And, it all began shortly after the 20 Kilometers of Paris race where the Stribe team…

“… noticed that all the people were checking their time two days after the race without being able to share, discuss, and experience the benefits of the online relationship. At that time, we (the Stribe team) were sure that all websites held the (unrealized) potential for being a social network.”

02_stribe_panelFrom this Stribe was born, seeking to provide the average online user…

“…more social features, getting more relevant content from any stribed website…”

… the website owner…

“…a plug-and-play service for interaction tools and getting in touch in other websites on the same topic…”

… as well as the application developer…

“…ability to create specific features, to suit their needs, such as casual games, special surveys, and so on. And an API will soon be available.”

Startup, Growth & Revenue

Stribe’s current strategy goes beyond its freemium business model to monetization, driven by virtual goods, casual gaming, advertising, and the crafting of viral mechanisms to drive the product’s growth.

01_stribe_manageIn speaking to the realization of the long-term vision, and where Stribe would like to be in 3 years, Kamel provided the wonderfully framed insight that only a startup founder can — by responding (with a big grin)…

“Well, could you ask me this question in a couple of months?”

“Running a start-up means being able to listen, discover the pain of your customers and users. We are a lean startup … very agile … making the best moves as fast as we can.”

And, as far as tips for the aspiring entrepreneur seeking to follow in the footsteps of Stribe, and other exciting startups like them, Kamel has the following advice…

“While it’s my first company … I’ve learned many things in a couple years. My advice is to focus on customers and market feedback … to figure out the perfect value proposition, price, and service.”

All Wrapped Up

Stribe provides a broad suite of features and functionality that touches the many cornerstones of Modular Innovation, from the Shareability of content to Interoperability with Twitter, Facebook, and Gmail, facilitating relationships amongst and between websites and the users that frequent them.

Check them out — and share your thoughts, advice and experiences in the comments below.


Jeremy Horn
The Product Guy