Don’t be horrible! Diversity of thought, work and more!

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Nominate a great product manager you know today @ !
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Thank you to everyone who made it to our latest roundtable meet-up of The Product Group at iHeartMedia, with food and drinks sponsored by People10, as well as to our other sponsors, Yext, BKLYN and many more.


Over the course of the night a few of the highlights were…

Featured Product: Jopwell
exploring the product, its challenges and successes, from re-engagement strategies to focusing on the job seeker

Great Product Management Advice
from “don’t be horrible” to eliminating bias


The Product Group
meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) to come together to meet, interact, and network in a roundtable setting. It’s awesome to meet fellow Product People in a laid-back, conversational gathering.

If you are a Product Person and are interested in having your product featured or participating as a featured guest expert at an upcoming meetup of The Product Group, contact me (or email at jhorn (a-t.) tpgblog DoT com).

I am looking forward to seeing everyone at our next meetup

Thursday, September 7th @ 7PM
RSVP Now!  

Stay tuned for more announcements about September’s Featured Product, ShopKeep.


Please submit your nominations for 2017’s great product management candidates @ !

Learn more @

tpj-logo-w_lkwAnd, don’t forget to check out our new job board exclusively dedicated to Product jobs!Visit and happy hunting!
TPM-Short3-Logo4If you are interested in being a Product Mentor or seeking Product Management Mentorship…

Visit and
Sign-up today!


Jeremy Horn
The Product Guy

P.S. Interested in becoming a sponsor or host of The Product Group? contact me.


From Getting Animated to Getting Out There

Every week I read thousands of blog posts. For your weekend enjoyment, here are some of those highlights. What are you reading this weekend?


On Product Management…
Get out there and aggressively listen back.


On Starting Up…
Get accelerated into the summer season.


On Modular Innovation…
Get moving to know you better.


On Design & Product Experience…
Get animated in just six.


Have a great weekend!

Jeremy Horn
The Product Guy

Never do just enough.

important / warningWhen you come to the conclusion that it is time to raise money, raise MORE than you need. Now that you have decided…

Yes, I have something.
My product is working.
My user base is growing.
The hurdle ahead of me will need real capital investment.

… then, don’t raise just enough money. I have seen this same mistake, again and again and again! Every new entrepreneur thinks they can minimize the equity they have to give up, raise just enough for a few months on this new strategy, or just to get past that next hurdle. Everyone of those that think that they can do it on the cheap, that assume that their strategy will work give or take a few months because, hey, they carefully thought it all through, they lived and breathed this concept for a few years already, they know what they are talking about, is foolish. A company leader that approaches this problem this way is being reckless and jeopardizing the future of the company and its product — yet, I have seen it again and again (etc.), and seen it again after seeing these company leaders strongly cautioned. Don’t make this easily avoidable mistake.

Do not raise exactly what you need (or just a little bit more), based on projections, blah blah etc. etc. Be smart, recognize that you are not psychic and the unforeseen and the undesirable will always happen and alter your plans. Now that you have decided to bite the bullet and raise the VC money, don’t do it part way, or you will only get part way to your success. Part way to success is failure.

How much more?
Depends on how much of your company you are willing to part with and how much you need to set aside for potential future fund raising, and etc. You want to have enough money to carry you at least a year out, comfortably, and based on the new strategy that this money is being raise for — don’t assume that you will be able to go back to the other strategy temporarily. Always plan for the worse. You will be happy that you did. And, if you are raising another round in less than a year to take that next planned step, you wont be racing against the clock to not run out of money — have that cushion to find the best deal that you will also be comfortable with. 😉

Finally. I cannot stress enough, the number of times I have seen a start-up be overly optimistic about their path ahead and ask for too little or just enough money. Later on they had to give away huge chunks of their company to just stay afloat or just, simply, sunk. Approach fundraising with care and consideration, but then go all in when your product and company are ready.

Jeremy Horn
The Product Guy