At this month’s TPG Live, we explored two of the most persistent challenges in product leadership:
- How do you build trust and alignment between enterprise users and buyers?
- How do hybrid product teams stay aligned and effective across time zones and work styles?
Our roundtable featured experienced voices from product strategy, B2B SaaS, and startup innovation:
- 🧠 Jordan Bergtraum – Head of Product, B2B SaaS consultant
- 🔧 Kelvin Wilson – Founder & CTO, OD Sense
- 🚀 Drew Falkman – Product strategy consultant and educator
It was an interactive, real-talk discussion with great questions and insights from attendees throughout.
🔍 Highlights from the Roundtable
On Enterprise Customer Engagement:
- Users and buyers often have competing priorities – product teams must treat them as separate voices, not a unified one.
- Feature requests often distract from deeper needs – the best product managers dig until they find the real problem.
- Customer advisory boards aren’t just for updates – they should be used to test ideas, validate direction, and catch misalignment early.
- Retention isn’t always a proxy for value – some customers renew out of habit, not satisfaction.
On Leading Hybrid Product Teams:
- Hybrid isn’t just about tools – it’s a design problem.
Teams need clear agreements on decision-making, communication, and collaboration rhythms. - Asynchronous work requires structure – not just fewer meetings, but better workflows, clarity, and shared documentation.
- Onsites still matter – even in remote-first teams, periodic in-person gatherings can reset relationships, clarify priorities, and recharge alignment.
🛠 Want the Frameworks to Apply These Lessons?
The discussion sparked some great thinking – but we didn’t stop there.
We developed a series of exclusive frameworks and step-by-step strategies to help you turn these insights into action. These were created just for supporters of The Product Way on Patreon, and include:
- Dual-Persona Mapping Model – Separate and align buyer vs. user discovery
- Opportunity Framing Approach – Turn feature requests into problem-first insights
- Structured Customer Advisory Board Model – Run CABs that actually influence direction
- Hybrid Collaboration Blueprint – Define how your team communicates and decides
- Engagement Health Framework – Distinguish real loyalty from silent churn
Each one comes with practical implementation steps, sample workflows, and real-world applications.
🔓 Get Access – Just $5/month
To access these frameworks and join our growing group of product leaders building smarter, more aligned teams: 👉 Join The Product Way on Patreon
Just $5 USD/month at the Product Enthusiast tier.
🎯 Use code TPGLIVE50 by Sunday at midnight to get your first month for just $2.50.
🎁 New content is added weekly, so you’re always getting fresh ideas and tools to lead better.
📅 Next TPG Live: May 8
Topic: Coaching & Discovery in Product – Growth Drivers or Growing Pains?
🔹 The Rise of Product Coaches: A Sign of Growth or Growing Pains
🔹 Building a Culture of Continuous Discovery: Driving Insights in Real Time
RSVP at your local chapter:
- New York → https://www.meetup.com/theproductgroup/events/306982170/
- Bengaluru → https://www.meetup.com/theproductgroupbengaluru/events/306982171/
- Amsterdam → https://www.meetup.com/theproductgroupamsterdam/events/306982167/
- Melbourne → https://www.meetup.com/theproductgroupmelbourne/events/306982168/
- See all 12 locations → https://www.meetup.com/pro/theproductgroup/
Have feedback or want to be part of a future roundtable? Just reply or reach out to me directly at jeremydhorn@gmail.com
💬 Let’s Keep the Conversation Going
Which idea from the roundtable stuck with you? What challenges are you facing in customer engagement or hybrid work?
Leave a comment or reach out directly – jeremydhorn@gmail.com
Thanks for being part of the conversation!
The Product Guy 