Strategic Influence of a Product Manager

Team-leaderDon’t debate the debaters, but instead, influence the influencers.

Product managers are leaders and influencers of features, ideas, and epic tasks. Some have direct and backed authority, many others have variants that are partial or merely implicit. Either way, to achieve the greatest success, do you rule with force? Or influence, and guide, and allow for shared discovery in support of your product’s end goals?

Dream On

A path of unquestioned authority over all product decisions may be many a Product Manager’s dream. 😉  Those that chose this seemingly easier path, will, at best, yield short- or medium-term results.

It’s the People, Stupid!

Any good product manager knows that to be successful they must manage, directly and indirectly, a great diversity of people and their backgrounds, personalities, and skill-sets. Many individuals that do not lend to being told what must be done are more yielding to a path of inclusion and self-discovery.

Over the next few weeks, we will be discussing various examples and approaches in wielding strategic influence as a successful product manager.

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Jeremy Horn
The Product Guy

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About Jeremy Horn

Jeremy Horn is an award-winning, product management veteran with 2 decades of experience leading and managing product teams. Jeremy has held various executive and advisory roles, from founder of several start-ups to driving diverse organizations in online services, consumer products, and wearables. As founder of The Product Group, he has created the largest product management meetup in the world and hosts the annual awarding of The Best Product Person. Accelerating the next evolution of product management, Jeremy acted as creator and instructor of the 10-week product management course at General Assembly and The New School, and mentoring at Women 2.0 and Lean Startup Machine (where is he also a judge). To see where Jeremy is now check him out at (1) and (2)