From the VC Black-out to Questioning Google’s Wave Contribution

Every week I read thousands of blog posts. Here, for your weekend enjoyment, are some highlights from my recent reading, for you.

01_vc-blackout

On Starting Up…

http://www.bothsidesofthetable.com/2009/11/08/funding-season-ends-next-week/
On the start of the venture capital black-out period.

 
 

On Design & Product Experience…

http://designm.ag/inspiration/30-web-designs-with-amazing-attetion-to-detail/
Amazing design… it’s often the details that matter.

02_design-details
03_more-wave

On Modular Innovation…

http://webworkerdaily.com/2009/11/10/my-first-month-with-google-wave-cant-even-stand-on-the-board/
What does Google’s Wave contribution mean for the future of Modular Innovation? You decide.

 

Have a great weekend!

Jeremy Horn
The Product Guy

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Gmail – Sweating the Small Stuff

gmail_logo_stylized_thumb35This is part 6 of a short story of personal exploration and development by one new to the daily employment of Gmail, long resisted, long desired, and eventually brought to conversion by an Android.

Part 6: To Resist

Recently our journey began. From the humble origins of Outlook to the portable synchronicity of the Windows Mobile platform, I did travel, did evolve, as needs, desires, and demands of communication and productivity so evolved and changed. Through the darkness of masked potential so emerged new and exciting opportunities. But, to fully grasp this fortune, these new degrees of productivity, it is important to pause, take measure of, and understand the crux at the heart at the core of the resistance to Gmail.

I am often asked, more so in the days since my recent conversion to Gmail, what is was, specifically, precisely, that caused me to build up such a strong aversion to a product such as this. And, the final piece, pieces, that made whole, almost immutable, my resistance to this conversion where the slowness, and the abundance of the little things.

Tiny Things

My on again, off again relationship, my basic resistance to Gmail was many-fold and lasted only until most recently. It was often the tiny things that got under the skin and kept us apart.

These things that grate at our well being, drive us apart when everything else feels surmountable, like pebbles, individually dismissible, together formidable, and in this case, significant in their contribution to the resistance heretofore exercised in the prelude to my conversion to Gmail.

Enough

Such infractions within this relationship had a cumulative effect:

Of course, to a much lesser extent than those explored in prior weeks, nonetheless, one of those pebbles, was the lack of customization of Gmail and Gmail related products (e.g. Google Calendar). And, by customization, I am referring to the abilities of plug-ins and other functionality aspects of these products whose counterparts in Exchange and Outlook had proven a comfortable harbor — one which I did not long to depart. Sure, calendar coloring by category is a tiny feature, a tiny thing, but one that I had grown accustomed to, one that has been there for me in helping me group and highlight important or critical elements — the similar offerings from Google Calendar, colorizing by calendar, not category, did not pass muster.

01_outlook-colors-calendar

02_google-calendar-colors

Another, inconsiderate act upon which I was frequently subjected, and even continues to this day, with greatly decreased frequency, relates to another notable series of infractions. Gmail never meant me any harm. I know that. It, I have believed, has always had the best intentions in trying to meet my needs, even trying to protect me from harm. But, its rigid treatment of spam, its very powerful spam filtering, … some interruptions occurring mid conversation … has resulted in me losing more than a few messages over the years.

03_gmail-spam

04_outlook-spam

It’s the tiny things that served as a persistent reminder to the Gmail resistance, individually minor, almost insignificant, but there nonetheless, unchanging, unmoving, and reminding me of all the other bigger things, that too persisted in like form. It’s the daily, tiny things that, when the larger ones fade from sight, serve has reminders to all the problems in the relationship that remain, remind us and eventually succeed in ensuring a persistent divide unbridged…

 

…that is, of course, unless, until you have the chance encounter, with an Android.

 

 

The Next

And, these propellants of reluctance, delayers of adoption, the fundamental causes of my resistance to what would eventually be overshadowed and forced aside, through the coercion of an Android to my conversion to the ways of Gmail, will, my friends, have to wait until next week.

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the eventual adoption of Gmail in one’s daily life, by one once thoroughly addicted to, dependent on, the primarily client-based solution of Microsoft’s Outlook,

what brought about this conversion, (1) (2)
why it took so long, and (3) (4) (5) (6) (7)
what should be done to encourage greater Gmail adoption. (8) (9)

Enjoy & Tweet!

Jeremy Horn
The Product Guy

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More Gmail Problems – Slowness

gmail_logo_stylized_thumb3This is part 5 of a short story of personal exploration and development by one new to the daily employment of Gmail, long resisted, long desired, and eventually brought to conversion by an Android.

Part 5: To Resist

Recently our journey began. From the humble origins of Outlook to the portable synchronicity of the Windows Mobile platform, I did travel, did evolve, as needs, desires, and demands of communication and productivity so evolved and changed. Through the darkness of masked potential so emerged new and exciting opportunities. But, to fully grasp this fortune, these new degrees of productivity, it is important to pause, take measure of, and understand the crux at the heart at the core of the resistance to Gmail.

00_gmail-all

I am often asked, more so in the days since my recent conversion to Gmail, what is was, specifically, precisely, that caused me to build up such a strong aversion to a product such as this. And, the final piece, pieces, that made whole, almost immutable, my resistance to this conversion were the slowness, and the abundance of the little things.

Slow Play

The slow ticking, deafening to one waiting for the anticipated. Uncomfortable, the overbearing beating experienced, slowly. For far too often, especially when compared with its (Gmail’s) client-based counterparts, the tortuous drip of the less than instant search…

01_outlook-instant

…as well as the much lamented loading and screen transitions …

02_loading-gmail-1

02_loading-gmail-2

…that seem, even to this day, to reassert themselves and do cause the reluctant reassessment, of reversion from this conversion. And, impediments enough prior to that, too fostered, bolstered the overall aversion.

Thus Be Slow

This product, whose existence in my heart was a duality of contradiction, both courted and simultaneously resisted, placed further strains on this relationship that was still yet to be through its exhibition of yet another form of slow, adding unnecessary ballast to an already firmly cemented resistance.

This flame, with whom I oft flirted and fled, constantly tempted me, showing me a directional inclination to meet my needs and address my concerns. Such innovations were Gmail’s enchantments.

Dressed in exciting and alluring features befitting many a niche market and wanton suitor, myself not excluded, Gmail showed off such items as inline Netflix — great for that quick, one-time thrill; directionally appealing, but not enough upon which to build a long term relationship.

03_gmail-netflix

My family is a small one, but with everyone having their role and doing their part, up to now always getting along. Sure, there’s the occasional spat. But, in the end the family has always come together, harmony reached, OneNote sharing with Outlook, email and notes kindly cooperating and linking up with calendar, etc.

04_onenote-link

05_calendar-link

Gmail looked like it may someday get along with the whole family. However and again, its slowness came into play. Oh, sure, it worked hard in demonstrating the desire to improve and move in this direction, but lacking in facility, and those of which to bring home to and boast about.

But, for sealing the deal, a broader, some more whole approach, more generally appealing would be needed.

Separations

Passionate reunions were, over this long courtship, ignited…

06_gmail-gears

I waited, just outside, for what seemed, maybe even was, an eternity, to be able to take Gmail out and offline. But, while the time did eventually come, and did go a long way in wearing down my long established resistance, freeing myself and Gmail in our travels, enjoying our time in the park, on the plane, in far off places, places where WiFi had yet to reach.

… but, each and every time ending in disappointment, each subsequent breakup more disheartening than the last.

And, while dazzling, this flame, with whom I flirted, was a slow burning one. The evidence of aforementioned inclinations dwindled, giving rise to apprehensions of illusions, concerns of progress in ways most fitting to the needs most relevant, most pertinent to my resistance.

Little Things & The Resistance

But, what of the other reasons for my resistance, which managed to be sustained from the early days of the private Gmail beta to the most recent of but few weeks passed? What sort of little things could have kept me apart from Gmail for so long a time? For surely there must be more to such a stalwart position as has been held by me, and I am sure many others still, for, for them, the resistance most definitely continues. And, indeed there are. In addition to…

Exiguous Encouragement,
Inescapable IO (Information Overload), and
Suffersome Slowness

… there too are the staunch galvanizers of resistance …

Tiny Things.

The Next

And, these propellants of reluctance, delayers of adoption, the fundamental causes of my resistance to what would eventually be overshadowed and forced aside, through the coercion of an Android to my conversion to the ways of Gmail, will, my friends, have to wait until next week.

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the eventual adoption of Gmail in one’s daily life, by one once thoroughly addicted to, dependent on, the primarily client-based solution of Microsoft’s Outlook,

what brought about this conversion, (1) (2)
why it took so long, and (3) (4) (5) (6) (7)
what should be done to encourage greater Gmail adoption. (8) (9)

Enjoy & Tweet!

Jeremy Horn
The Product Guy

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Another Gmail Problem – Inescapable IO

gmail_logo_stylized_thumb3534This is part 4 of a short story of personal exploration and development by one new to the daily employment of Gmail, long resisted, long desired, and eventually brought to conversion by an Android.

Part 4: To Resist

Recently our journey began. From the humble origins of Outlook to the portable synchronicity of the Windows Mobile platform, I did travel, did evolve, as needs, desires, and demands of communication and productivity so evolved and changed. Through the darkness of masked potential so emerged new and exciting opportunities. But, to fully grasp this fortune, these new degrees of productivity, it is important to pause, take measure of, and understand the crux at the heart at the core of the resistance to Gmail.

I am often asked, more so in the days since my recent conversion to Gmail, what is was, specifically, precisely, that caused me to build up such a strong aversion to a product such as this. The constitution of my answer is thus…

Inescapable IO (Information Overload)

00_gmail_discussion-thread Almost on par with the deficiency of means of acclimation available to (potential) Gmail converts, is the onerously persistent burden of IO — Information Overload. From the beginning of Gmail there have always been discussions, a construct of threaded conversations, automagically grouped, combined, amalgamated into lists.

00_gmail-all Lists, and of lists, bombarding, overwhelming with line after line after line of content with no simple, no familiar way to dig out. A monotony of information, endless in its flattened constancy. Of course, this is a monotony not universal to this method of interchange, for where others have embraced the grouped order hills (sub-folders) comingled with sowed valleys (sorted) and ranges (folders), Gmail plows this all down in lieu of a different order. By these flattened plains, stretching outward, there is no way to easily zoom into what is important, have a sense of past, localized exchanges. With the horizon the only visible bound, without knowing exactly of that for which you seek, it is easy to become lost, no characteristics, no landmarks to point the way, no approach to lead the way between the here and there.

However, in this new order, for as far as the eye can see, there exist few instruments to either approach or approximate the supposedly archaic structures of the prior lands (Outlook, Exchange, Windows Mobile). Digging is limited to the most simplest of shovels, requiring a precision of intent previously unnecessary. For buried deep within a list, unsortable, unorganizable, may be that sought after thing, yet only revealed to the skilled, the lucky, in finding the magic word, the keyword.

02_gmail_search

And then there are those younger conversations, active, full of life, in the here and now. Conversations woven into threads, subject-locked, compressed together, layer upon layer, each exchange compounding each further layer another more, until at last, with the grounds of this conversation deeply rooted, only then, within this vastly growing mound does one realize that there may be more than one or two who have suffered the fate of being buried alive, messages unread, deep within the endlessly scrolling, organizably deficient, active discussion threads; where many an unread message have before, too been lost.

gmail-thunderbird-screenshot Sure, such structures have their merits, especially in contrast to those ‘archaic’ (Outlook, Exchange, etc.). But with no means by which to avoid or mitigate the suffocating enclosures of the hierarchically challenged experience, with few approximating tools, with the IMAP equivalents merely presenting additional schmutz to the pile that was already heaping layer upon layer of Information Overload, with minimal ability to shift around, to lessen the burden, the paths toward maintaining the productivity and efficiencies of time past can easily be obscured.

The Resistance

But, what of the other reasons for my resistance, which managed to be sustained from the early days of the private Gmail beta to the most recent of but few weeks passed? For surely there must be more to such a stalwart position as has been held by me, and I am sure many others still, for, for them, the resistance most definitely continues. And, indeed there are. In addition to…

Exiguous Encouragement, and
Inescapable IO (Information Overload)

… there too are the staunch galvanizers of resistance …

Suffersome Slowness, and
Tiny Things.

The Next

And, these propellants of reluctance, delayers of adoption, the fundamental causes of my resistance to what would eventually be overshadowed and forced aside, through the coercion of an Android to my conversion to the ways of Gmail, will, my friends, have to wait until next week.

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the eventual adoption of Gmail in one’s daily life, by one once thoroughly addicted to, dependent on, the primarily client-based solution of Microsoft’s Outlook,

what brought about this conversion, (1) (2)
why it took so long, and (3) (4) (5) (6) (7)
what should be done to encourage greater Gmail adoption. (8) (9)

Enjoy & Tweet!

Jeremy Horn
The Product Guy

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The Gmail Problem – Encouragement

gmail_logo_stylized_thumb35[3]This is part 3 of a short story of personal exploration and development by one new to the daily employment of Gmail, long resisted, long desired, and eventually brought to conversion by an Android.

Part 3: To Resist

Recently our journey began. From the humble origins of Outlook to the portable synchronicity of the Windows Mobile platform, I did travel, did evolve, as needs, desires, and demands of communication and productivity so evolved and changed. Through the darkness of masked potential so emerged new and exciting opportunities. But, to fully grasp this fortune, these new degrees of productivity, it is important to pause, take measure of, and understand the crux at the heart at the core of the resistance to Gmail.

I am often asked, more so in the days since my recent conversion to Gmail, what is was, specifically, precisely, that caused me to build up such a strong aversion to a product such as this. The constitution of my answer is thus…

Exiguous Encouragement

00_gmail-all

To be unwelcomed into foreign arms was foremost the chief reason for my resistance. Over the years I have proven myself adaptive, willing and eager to try and learn new skills, especially of those that possess the potential to further optimize my relationships and time spent thereupon. This cause, perhaps the best embodiment of my duality of desires, the eagerness to embrace, coupled with the strenuous resistance to adopt, too had solutions’ twain — to either or both acclimate or assist.

To acclimate, the more desirous of the paths would have been to support an easing shift, a reduction of the jagged peaks on this most mountainous path to the gentle current of reorganized communication. To teach one, myself, how to swim this new stroke in this new lane, would be to show me, teach me, facilitate my gradual, incremental evolution. Providing an environment wholly novel and new, with no path to acclimation nor encouragement in transition, a total dunking in the deep end, from user interface to other parallels of familiarity that could bring me forth, predicates the alternative, of the lowest common denominator, to assist.

01_google-apps-sync To assist, the tools of self determination would enable the toe dipping into the Gmail pool. To be able to straddle, with one foot in each, the choices, both presenting their own unique experiences, both available to cater to my liquid needs, would have, in an unforceful fashion empowered me to, myself, make the decision as to when I felt I was fully ready to jump into this new pool. Recently, and for far longer at 03_google-syncthe exclusive enterprise level, tools of synchronization do exist, but fall/fell short in timing and implementation — from seamlessness to bidirectionality; capabilities becoming better addressed and more widely available since my full on dive in.

 

The Resistance

But, what of the other reasons for my resistance, which managed to be sustained from the early days of the private Gmail beta to the most recent of but few weeks passed? For surely there must be more to such a stalwart position as has been held by me, and I am sure many others still, for, for them, the resistance most definitely continues. And, indeed there are. In addition to…

Exiguous Encouragement

… there too are the staunch galvanizers of resistance …

Inescapable IO (Information Overload),
Suffersome Slowness, and
Tiny Things.

The Next

And, these propellants of reluctance, delayers of adoption, the fundamental causes of my resistance to what would eventually be overshadowed and forced aside, through the coercion of an Android to my conversion to the ways of Gmail, will, my friends, have to wait until next week.

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the eventual adoption of Gmail in one’s daily life, by one once thoroughly addicted to, dependent on, the primarily client-based solution of Microsoft’s Outlook,

what brought about this conversion, (1) (2)
why it took so long, and (3) (4) (5) (6) (7)
what should be done to encourage greater Gmail adoption. (8) (9)

Enjoy & Tweet!

Jeremy Horn
The Product Guy

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Venit Vidi — On the Path to Gmail, I met an Android (2)

gmail_logo_stylized_thumb3This is part 2 of a short story of personal exploration and development by one new to the daily employment of Gmail, long resisted, long desired, and eventually brought to conversion by an Android.

Part 2: Fall and Android

model-t Last week our journey began. From the humble origins of Outlook to the portable synchronicity of the Windows Mobile platform, I did travel, did evolve, as needs, desires, and demands of communication and productivity so evolved and changed. Happy so this journey was, but to me unknown was the approaching end of this long traveled path, a fork in the road, nay, a change in elevation, a transformation of transportation on par with from horse to Model-T, would be a more accurate rendition of the next.

Often there is a little bit of darkness before the coming light. And, here too, this journey, is no different.

The Darkness

A darkness enveloped my already struggling Windows Mobile device; a device that had seen me through many a harrowing experience. Its age beginning to take a toll, it’s memory failing, no longer able to recall a phone number, install a new application, or for that matter, uninstall another. Its joints holding true, but clearly, obviously, succumbing to one too many a fall. It was clearly time for us to part ways, to let go, not linger over memories of good times past, proud unboxings of self and of parts, and shiny new suits of UI. But, to move on, it had become abundantly clear in my device’s last days that, I would be, should be moving on to technologies, new, more powerful, more evolved, more ready to receive me and my data, grow with me and my data; things that my decrepit device, as well as its new born decedents, was no longer capable.

Years of no true improvements to email, calendar, to do’s — I evolved, and it did not; I improved and it did not.

broken-heart-main_Full Such things can strain even the best of relationships, and I do not claim to be special or unique in my such relationship, for comfort had set in, years upon years of comfort, cohabitation with one organized like I thought, worked like I wanted (at least for the most part), whose flaws I had come to see less as such and more as mere traits making for the spice of and helping shape the unique character of this relationship. In retrospect, my Windows Mobile device always had seemed a hair behind the capacities of what I at least recalled of my old Palm PDA.

It Came

But to move on, to look elsewhere, brought forth its own set of challenges. To what device, to what platform, by what means would I find fitting in my desires to continue my ever improving evolution of efficient information, communication and its portability?

Since I had started my journey with Windows Mobile, many viable alternatives, worthy of my consideration, had come onto the scene, most notably, Apple’s iPhone, Palm’s Pre, and Google’s Android.

Iphone 3Gs I flirted, I courted, got to know, built relationships, understandings, with each and every of my new future partners. Despite iPhone’s allure, its sleek and sexy curves, in the end, I found its elitist tendencies (for it would only work with AT&T) and controlling ways (of the developer community) to be too much, a turn off, that pushed me away, and towards the Palm Pre. palm-pre From everything I heard, up to and until I met Pre, it was a friendly device, open to new things and ways of thinking, adaptable, flexible, familiar, everything I could possibly want in another. But, this relationship rapidly followed the fate of my prior encounter. While not immediately evident, Pre eventually revealed similar controlling ways. Those tendencies coupled with the occasional sluggish behavior of its UI experience, and stunted keyboard, and desires for more exclusive relationships (Sprint, non-GSM), lead to a breakup that occurred as quickly as the initial romance was strong.

Had I made a mistake in abandoning one who I had come to know, implicitly understanding its quirks and eccentricities? Had I abandoned the one who had loyally, consistently been with me for so long? On this point I stumbled, looked back, reconsidered. Yet, reluctantly, decided to one last time, give one new look, at one final thing.

My initial impressions of every Android I had heretofore seen, were ones of bewilderment, if not repulsion, from its goofy chin, to odd UI. But, time was running out, a decision was needed, to what new device, new platform, new paradigm, would I be shifting was of utmost importance in rapid determination. In the end, the openness, flexibility, kindness to strangers (developers), its constant, open, and frequent development, improvement, and evolution, sealed the deal.

android-wallpaper5_1024x768

While I was not 100% committed to this relationship at first, I jumped in, two feet; for it was the best of the choices before me at the time, and I would have to be saying ‘goodbye’ to my old friend very soon.

The Conversion

Part of what helped me make this life altering transition was the knowledge that my device, my Android, unlike many that had come before it, would also have abilities to bridge new and old, Gmail and Exchange.

Immediately I setup Exchange, and inputted my Gmail credentials. For, as at that time, I presumed I could continue using Exchange as my primary method of organization with Gmail (and Calendar, ..), my backup.

I was sorely mistaken. The concept of folders on my, now retired, Windows Mobile device, while mostly unusable, did exist, and could be navigated. Now, HTC’s deflating interpretation and subsequent implementation led to an experience quite flat. htc-exchange-flat And, by flat, I mean both emotionally and literally — the hierarchical folder structure, common to the ways of Exchange, Outlook, and Windows Mobile were completely flattened, with all hierarchical footprints and guidance squashed and eliminated.

So, with little alternative available, by initial choice, but then by extreme force, I was converted to Gmail by an Android. Oh yes, at first I resisted, frustrated by the lack of control of my fate, my next steps. I was bound to this path, struggled to look for a logical way back, a way out, to return to the familiar, the comfortable, hierarchically organized world from whence I came. I resented what I saw as trickery, or even, in my darkest moments, lies about what this device was going to be able to do for me.

But, in the end, I converted. Yes, at first kicking and screaming, frustrated and yelling, bewildered and confused, however, in the end, happier, more productive, more efficient, more connected, more modular than ever before in this, this journey of mine.

My email in sync,
my calendar, too.
New apps installed,
enabled yet more productivity to accrue.

The Next

First converted to a fan of Android, the platform, then converted to a fan of Gmail, too. I resisted the Android, and succumbed. I, for much longer, both longed for and resisted the conversion to Gmail. But, that, my friends, that part of this short story, I will save for next week.

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the eventual adoption of Gmail in one’s daily life, by one once thoroughly addicted to, dependent on, the primarily client-based solution of Microsoft’s Outlook,

what brought about this conversion, (1) (2)
why it took so long, and (3) (4) (5) (6) (7)
what should be done to encourage greater Gmail adoption. (8) (9)

Enjoy & Tweet!

Jeremy Horn
The Product Guy

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Converted by an Android. A short story of Gmail, in parts. (1)

gmail_logo_stylized This is part 1 of a short story of personal exploration and development by one new to the daily employment of Gmail.

Part 1: Order and Hierarchy

I was converted by an Android. Now, don’t get me wrong, there was at least a part of me that wanted it, welcomed the change, and even sought it out. On the other hand, it was a conversion much resisted from my terrestrial surroundings where I found myself most comfortable, most at ease in the familiar, the simple.

But to tell you about this miraculous conversion, an event I thought would never come to be, it is important that I preface this tale, and take you to the beginning (or thereabouts) of this transformational journey. And that journey, this journey, all begins with a simple Outlook.

My Outlook

outlook-logo For years I used Outlook to check my email, organize my calendar events, and, in the beginning, prioritize my tasks. Over this time, this tool became integral to my every day being, an extension of who I was. It was organized the way I thought, evolved as my methodologies improved and changed. It contained scores of well formed and refined rules for keeping everything inline, my life ordered and organized; most especially the automated organizing of my email into complex hierarchies of priority and categorization, yet simply and personally in tune with me, and my needs.

Over the years, I found my needs pushing up against my Outlook’s limitations, especially with respect to my email. As my career and subsequent online communication became more prolific, a better means of interchange between myself and others, and across my various devices, became all the more critical to my continued growth and success. And, thus a new method of information Exchange was needed.

The Exchange

exchange This new chapter in my life brought forth new challenges and time saving wonders. No longer did I find myself, into the late hours of the night, synchronizing my read/unread emails between computers, re-sorting that which was already sorted on my other device.

Moments in time, saved in more ways than one. Quantifiably changing my exchanges with friends, family, and more, was the theme. With less time spent on the menial, repetitive chores of before, greater peace and harmony was able to be achieved. My things, my email, my calendar, its dates and times, synchronized, harmonized, connected and interlinked with one another, seamlessly, non-disruptively to ways I have long since grown accustomed.

Oh yes, there was a steep path to climb. At times, straight and direct, being an avid Windows user in this Exchange. And at other times, made steeper more through the challenges, the costs, recurring, to maintain these new found seamless heights. But such strains paled in comparison to my precious things, key components of my days and years, all synchronized between and amongst all those I valued and cared about.

Over time, as the relationships I have become involved in have increased in complexity and quantity, so too have my needs so changed; an increase in mobility, of portability, a need to win more chances at continuing my fruitful journey of evolution and improvement.

WinMo(re)

I began as a fan and user of Palm, but let me not digress, for that is another story for another day.

HTC-Hermes-256x256 In a most natural, parallel evolution of need and capability, as one cell phone passed after another, and PDA followed PDA, I arrived at the then ubiquitous solution made possible by Windows Mobile. Affectionately, this relationship began, providing new found freedoms …mobility, portability… with those other treasures that I have long held dear, such as cross-device synchronization of all my important information.

Unable to find new emails buried within folders — I lived with its shortcomings; for at least together we could be happy, it giving me greater mobility and freedom than I had ever previously enjoyed, and I now able to more easily, in sync with all my computers and devices, check everything that is in my Outlook, my OneNote (at least the mobile notebook), from everywhere, make updates, all in real-time, immediately, across everything.

My email in sync,
my calendar, too.
New apps installed,
enabled yet more productivity to accrue.

The Next

But, next, came the Darkness, the moment before the moment that preceded that which brought forth the Hero, the Android. But, that, my friends, that part of this short story, I will save for next week.

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the eventual adoption of Gmail in one’s daily life, by one once thoroughly addicted to, dependent on, the primarily client-based solution of Microsoft’s Outlook,

what brought about this conversion, (1) (2)
why it took so long, and (3) (4) (5) (6) (7)
what should be done to encourage greater Gmail adoption. (8) (9)

Enjoy & Tweet!

Jeremy Horn
The Product Guy

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Google: True Colors Shine Through

desirabilityColors, their schemes, and contrasting arrangements play an important role in increasing, or depressing, the Desirability of a product. Colors play an important role in invoking emotions, conveying themes, and guiding messaging.

Quick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Desirability, "Do I want it?" the sub-category of Color Scheme plays an important role.

For Example: Google (Search Results)

Google Search is a great example of a product that performs perfectly, not just by providing colors very much inline with the target mood of trustworthiness and reliability, but also in how it all impacts the broader readability and accessibility of the products as evaluated from the perspective of color, thereby achieving a 1.0 value for the Color Scheme variable within the category of Desirability within Quick-UX.

00_google-search_homepage

A Standard Look

Internet standard colors are high contrast, highly readable, and bring with them the universal understanding of expected behavior, from new blue link and the purple visited link to the black body text on a white background. Standard color usage helps new and repeat users be more productive — when a link is purple a user doesn’t have to struggle to remember what they previous did; they already know that those purple links in a sea of blue links are those already visited on prior trips to the product.

Some standard expectations of color usage seen throughout the Google Search product are…

  • consistent link colors
  • visited and unvisited links are different colors
  • unvisited links are blue
  • visited links are purple
  • content / descriptions are black

Blue and Black

The strongly colored blue links dominate the search results, catching the user’s eyes and guiding the user from the top listing to each successive hot spot (blue link) on the page.

01_google-search_blue-link

The black text, rightly subordinate to the blue links, is both easy to read against the white background, and does not interfere with the visual flow of the product.

02_google-search_black-text

With this much content on a page, it is easy for a poorly executed color scheme to result in a lack of direction and a confusion of choice. But, here, the weighted use of blue title / links, coupled with other highly contrasting content of lesser attention grabbing strength, provides a perfect use of color, contrast and visual momentum throughout the search results.

Google strictly adheres to these standards and extends these and other web safe color standards and expectations throughout their Search as well as various other Google products. This is a color scheme and structural color approach used throughout the majority of Google’s more refined suite of products (e.g. Google Voice, Gmail, Google Reader, …).

03_google-search_gmail 03_google-search_google-voice

The strength of this product’s Color Scheme and an assessment of its color-based readability and accessibility can be more rigorously and scientifically evaluated by running the product through a serious of color and contrast accessibility tests. The CheckMyColours product runs numerous tests to evaluate a given URL’s adherence to WAI, WCAG 1.0 and WCAG 2.0 standards.

04_google-search_checkmycolours

A Standard Feel

This adherence to the most basic of color standards of the web not only ensures great readability and usability of the product, but also reinforces the more ‘emotional’ human responses to this product as the ‘standard,’ the ‘authority’ on information online.

Google Search’s color choices, from logo to page content, can be characterized as consisting of …

  • primary colors(except for the occasional green),
  • structure, and
  • order.

These characteristics:

the minimal color complexity,
adherence to (mostly) primary colors and web color standards,

…result in the simultaneous coexistence of being a definer and follower of the color standards of the Internet, from blue links to black text on white.

Such adherence to web standards and simplicity, the colors, of blue, white, black, purple, yellow, red, and green (within the product, as well as the product’s logo) evoke feelings of …

  • honesty,
  • objectivity,
  • integrity,

… and, in turn, an overall trustworthiness.

Google Search, as the standard bearer for finding information, is reinforced by the ‘theme of standards’ established initially with their consistent and standardized choice of colors. By sticking with the most basic, most standard of colors for a web page, Google Search reinforces the emotional connection of standard bearer, the authoritative voice on online information; demonstrating, through its lack of gaudier colors, a more scientific, more standard, more matter of fact, factual presentation, a cooler presentation of ‘just the facts.’

Think Green

05_google-search_L

The use of green, a color blend, the most prominent, action agnostic, non-primary color of this product, both in the logo and search results presents a slight break in the rigor of standards. One such interpretation of the emotional impact of green within this product, is that with all the order and structure Google Search seeks to bring to its users, there is also a strand of non-primary, non-structure woven into the product, a sense of being and thinking a bit differently. Further reinforcement of this interpretation, can be seen in the mood effects often associated with the color green, of…

vitality,
creativity, and
sharing.

All emotions and concepts instrumental to both the Google Search product, as well as a primary theme throughout Google’s products and strategies.

06_google-search_url

Quick & Useful

The variables Aesthetics, Layout, Color Scheme, and Typography represent the Usefulness category of Quick-UX for the evaluated product. When looking at an entire product, the question “Do I want to use it?” represents only 1 of the 3 core components (Usability, Usefulness, Desirability) of a Quick-UX evaluation – a rapid way to obtain concrete and comparable means by which to assess a single product or compare its strengths and weaknesses to other products.

Over the next few weeks I will be various good, as well as bad, real-world examples of use of Color and Contrast in online products and websites …

Poor Color Scheme
Fair Color Scheme (Cluttered)
Fair Color Scheme (Mismatched Color)
Good Color Scheme (First Example)
Good Color Scheme (Second Example)

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Desirability and Color Scheme components of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.

Enjoy!

Jeremy Horn
The Product Guy

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The Product Guy’s Weekend Reading (September 18, 2009)

Every week I read thousands of blog posts. Here, for your weekend enjoyment, are some highlights from my recent reading, for you.

01_social_business

On Starting Up…

http://blog.opensocial.org/2009/09/business-of-social-applications.html
An introductory look at the business models of social applications.

 
 

On Design & Product Experience…

http://buildinternet.com/2009/09/principles-of-effective-web-navigation/
A thorough walkthrough of many guiding principles of web navigation.

02_web-nav
03_google-dlf

On Modular Innovation…

http://www.webpronews.com/topnews/2009/09/14/google-wants-you-to-be-able-to-leave-if-you-want
Support of increased Modular Innovation from Google’s Data Liberation Front.

 

Have a great weekend!

Jeremy Horn
The Product Guy

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The Product Guy’s Weekend Reading (August 21, 2009)

Every week I read thousands of blog posts. Here, for your weekend enjoyment, are some highlights from my recent reading, for you.

01_vc-entrepreneur

On Starting Up…

http://www.markpeterdavis.com/getventure/2009/08/doing-the-right-thing.html
Advice on VC <-> entrepreneur interactions.

 
 

On Design & Product Experience…

http://www.webpronews.com/topnews/2009/08/18/google-tweaks-adsense-fonts-for-better-performance
On Google tweaking fonts to improve performance and revenue.

02_fonts
03_not-facebook

On Modular Innovation…

http://www.web-strategist.com/blog/2009/08/17/the-future-of-facebook/
On the unimportance of destination at Facebook in a world of Modular Innovation.

 

Have a great weekend!

Jeremy Horn
The Product Guy

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