Email will be with us for a good time longer. DokDok, along with founder Bruno Morency, is seeking to evolve this often cumbersome communication mechanism, solving the often onerous challenge of exchanging documents via file attachment, tracking them, versioning them, facilitating interaction with them, and extending this vision to facilitate other products.
In Part 2, of this 4 part series, I sat down with Bruno to understand more about the future of DokDok, as well as from finances to fundraising.
The Future & Finances
TPG: What’s your goal with the company?
Bruno: In a few years I’d like people to think back and ask themselves how they could ever use email without DokDok. If we get to that point, I’ll be one happy guy!
We have big objectives in mind for DokDok. Whether the best way to execute that roadmap is through venture capital or as part of a bigger company remains to be seen.
TPG: What are your near term and long term goals for DokDok? Where would you like to see DokDok in 3 years?
Bruno: Our near term goals is to work with our active users to really refine the product and get feedback on the features we’re about to add. Longer term, we’re aiming to expand the service outside of Google Apps. In 3 years, I hope to see DokDok support most email systems with our API implemented by a majority of email clients.
As a matter of fact…
Our effort will be focused on the Email API (behind the initial DokDok presentation).
TPG: What are your growth plans?
Bruno: There are more than 2 million companies that adopted Google Apps for a total of over 50 million users. It’s a great customer base that includes many early adopters of innovative technology.
We’re currently in beta so the product is completely free to use. We will offer a paid account with premium features for a monthly or yearly cost in the coming months. We don’t plan to monetize through ads, referrals or anything else than our users paying us because they love our product.
TPG: How successful is your business? Profitable yet?
Bruno: We launched on the Google Apps Marketplace on June 15, 2010. Feedback so far has been really good and we’re happy to see more users register daily. Putting a price tag on our premium account will be a good first step to profitability ;)
TPG: Did you ever consider taking on any investors?
Bruno: We funded initial development through my personal savings, revenues from consulting contracts and R&D grants.
Also noteworthy, (DokDok) closed a seed round of funding with Real Ventures a few weeks ago (http://nextmontreal.com/real-ventures-announces-first-two-investments-fabric-technologies-and-dokdok/).
DokDok began as an email enhancer, working with your Gmail, Google Apps, Highrise to overlay concepts of a robust document management and version control system to email attached documents. As many resilient products do, it has now evolved to tap more deeply into the trends of Modular Innovation that are propelling many of the most successful and emerging companies out there. In this part of the series, we learned a good deal about DokDok, its finances and future plans. However, my conversation with Bruno covered many other topics. We can all look forward to the next part in our conversation with Bruno and DokDok, gleaning valuable advice from this exciting company and its founder.
The Product Guy