Colors, their schemes, and contrasting arrangements play an important role in increasing, or depressing, the Desirability of a product. Colors play an important role in invoking emotions, conveying themes, and guiding messaging.
Quick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Desirability, "Do I want it?" the sub-category of Color Scheme plays an important role.
For Example: KAB Dental Supplies
A visit to the dentist is not often one of those most sought after experiences in life. Here, KAB Dental Supplies is a great example of a Fair Color Scheme by way of color mismatch (and Quick-UX Color Scheme value of 0.5).
A chosen Color Scheme can have a profound impact on the psychology and behavior of a product’s consumers.
Unlike other examples <link to Sea Unfathomably>, the color choices have not rendered the content unreadable, but have most definitely rendered them increasingly undesirable by neglecting the Cool and Calming end of the spectrum. The Color Scheme of this product is not constituted of welcoming, calming, clinical colors; but, rather ones more so associated with pain, suffering, and alarm (thoughts most, I would hope, dentists do not want associated with them or the tools they use).
As a matter of fact the Color Scheme of KAB Dental Supplies is not too dissimilar from that of the following examples (note their very descriptive names)…
Dental websites and those that supply them with the tools of their craft would be well served to extract themselves from the likes of dentist paranoia, dentist trauma, dentist… again, etc.
Whether it is the dentist, him or herself, or those that they cater to, the entire field should strive to scrape away all forms of decay of Desirability by way of Color Scheme. Companies that work within the medical field are smart to seek out the creation of a calm and logical environment. For this product, a good example for a better color scheme, reinforcing the positive, de-emphasizing the negative, can be found in the so aptly named Color Scheme, Doctor Smile…
… which presents a Color Scheme that is …
Calming (through the use of cooling colors), and
Trustworthy (a sentiment associated with the blue family of colors).
Quick & Useful
The variables Aesthetics, Layout, Color Scheme, and Typography represent the Usefulness category of Quick-UX for the evaluated product. When looking at an entire product, the question “Do I want to use it?” represents only 1 of the 3 core components (Usability, Usefulness, Desirability) of a Quick-UX evaluation – a rapid way to obtain concrete and comparable means by which to assess a single product or compare its strengths and weaknesses to other products.
Over the next few weeks I will be various good, as well as bad, real-world examples of use of Color and Contrast in online products and websites …
Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Desirability and Color Scheme components of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.
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