Yahoo News. #1 Online News Site.

windows_on_monitor(part 2 of 5)

Website: Yahoo! News
Briefly: Yahoo News was found to be the #1 online news website in December 2007. (read more)

00_yahoo_homepage

What’s Enjoyable?

  • The homepage is loaded with dynamic elements that make it easy to get MORE information into the initial page and reveal even MORE information QUICKLY without having to load more pages.

p01_yahoo_dynamic_elements_A

 

p01_yahoo_dynamic_elements_B
  • What content is included or excluded, as well as the order of the different types of content, can customized to the user’s preferences.

p02_yahoo_customize_add_remove

 

p02_yahoo_customize_layout
  • On most pages a there exists a feature that allows for quick (no re-loading or loading of new pages), dynamic toggling between ‘headlines only’, ‘include summaries’, and ‘ include photos’ empowers the user with the ability to quickly skim information and control how many details the individual wants to see.
p03_yahoo_toggle_headlines p03_yahoo_toggle_photos p03_yahoo_toggle_summaries

What’s Disappointing or Unsatisfying?

  • The style of the site feels outdated and the layout tends to evoke feelings of information overload.
c01_yahoo_overload
  • It is great that the pages can be customized, but the ability to customize and the knowledge of what one can actually customize are buried and extremely easy to miss.
c02_yahoo_customize_links
  • Near the top of the pages is a ‘more stories’ widget that is both unnecessarily animated and presented in style mismatched with Yahoo News’ overall look-and-feel.
c03_yahoo_more_stories

Tune in for my next posting, where I will be turning my attention to the #2 news site: CNN.

Until then, think about & share…

What parts of the Yahoo News website experience do you love (or hate)?

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the User eXperience within the world of news websites as well as other upcoming, insightful posts from The Product Guy.

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Enjoy!

Jeremy Horn
The Product Guy

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About Jeremy Horn

Jeremy Horn is an award-winning, product management veteran with thirteen years of experience leading and managing product teams. Jeremy has held various executive and advisory roles, from founder of several start-ups to driving diverse organizations in online services, consumer products, and social media. As founder of The Product Group, he has created the largest product management meetup in the world and hosts the annual awarding of The Best Product Person. Jeremy can currently be found pioneering the next generation of content management and sharing at Viacom, acting as creator and instructor of the 10-week product management course at General Assembly, and mentoring at Women 2.0 and Lean Startup Machine. Follow Jeremy on twitter @theproductguy or his blog at http://tpgblog.com.

16 thoughts on “Yahoo News. #1 Online News Site.

  1. Pingback: The News is Improving « The Product Guy

  2. Jeremy,

    I have been using Yahoo News as my log-in page for as long as I can remember. I like the reading AP and Reuters, as well as the mapping, sports scores, weather and air fare features best. For straight news, Yahoo is about the same as CNN, FOX or MSNBC.

    Like

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  7. I disagree with the “information overload” statement about Yahoo News.

    Its design is so simple that you’d have to be trying hard to feel overstimulated. It does a much better job of organizing and breaking up headlines than sites like CNN…which truly do give headaches.

    Like

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  10. I pretty much rely on my reader for news anymore and tend to use Google News for my general news-reading.

    But I think I’ll browse it for a few days and compare. I’m sure for folks who don’t use a feed-reader Yahoo’s news page is sleek and functional.

    Thanks for the post. Good info to know.

    Like

  11. i’ve been using yahoo news for my home page for years now….i have yet to find anything that will do the same as yahoo

    Like

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