user experience

UPDATE: Refreshed Likexo

Quick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Usefulness, "Should I use it?" the sub-category of Credibility is one in the frequent discussion of cautious engagement, especially in the ever increasing, in both frequency and size, waves of introductions of online products.

Quick-UX is a method that I have developed and refined over time and frequently utilize when quick assessments are best suited to the task.

Quick Indeed

In this latest series on Credibility, 2 products were chosen as worthy representatives of specific Credibility values, and explored in the articles…

Unbelievable Likexo, and

Puzzling Pogby.

And, shortly, excitingly, after these articles were posted I received appreciative comments from their respective CEO’s, as well as an invitation to take a look at the rapid improvements to their products that these articles spawned. This week, I decided to revisit Likexo.

Real Progress

The earlier state of the Likexo product resulted in an assessment of No Credibility and a Quick-UX Credibility value of0 (zero).


I received heartfelt email from Cristian Venture, CEO at…

"Hello Jeremy,

I’m Cristian Ventura, from Likexo (yes, i am a real person! 😉) and i have read your blog post about Credibility (that one in that you kill us 😉), and I wanna thank you about that.

Reading your post was very hard, but as any member of the Likexo team, I really appreciate all the feedback that help us to grow (at least) any little step.

We are a really early Start Up, and we know that we have a lot of work to do to improve our site, but we are really passionate about our job! 🙂

In this week (with other features) we improved the "about us" of our site, and we like to show you the new info about us.

Thanks for get the time to inspect Likexo and give us our feedback. If you got more things to comment about Likexo or how can we improve some things, are you free to contact us. 🙂


Cristian Ventura

CEO @ "

… to which I could do nothing short of taking an eager look at the latest improvements. The results of the evaluation and side-by-side, before and after, comparison follows.



Before Changes

After Changes

No Obvious Typos




General Contact Info Provided




Telephone Contact Info Provided




Physical Address




About Us w/ Team Member Bios




Team Member Bios have Direct Contact Information













The before and after results are as different as night and day. Likexo went from a product presenting an air of dubiousness to one emanating solid credibility.

Not only do all the previously found typos appear to be eliminated, but…

…general and telephone contact information is readily accessible on the ‘About us’ page, and…


…background and direct contact information for the Likexo team is provided.


Somewhat Direct

The downside to the direct contact information is that you have to be logged-in to see and avail oneself of it. Such a direct means of contact is borderline acceptable in meeting the requirement for ‘team member bios with direct contact information’ (It would be much better to always see the ‘Contact’ button, even if the non-logged-in user, upon clicking this button, is immediately prompted to log-in. Even better — let people, logged-in and not, be able to directly contact team members.)


This outstanding improvement is a great demonstration of just how easy, with passionate and eager people behind a real product, it is for products to create that sound foundation of Credibility upon which to build a company and a brand. I am, for one, looking forward to many new and exciting developments coming out of Likexo as they evolve and grow.

And perhaps best summed up in the words of Cristian Ventura, Likexo’s CEO,

“Quick-UX in particular is very quick and simple, and can serve as a guide to improve many products."

"Likexo is an early stage start-up, and we know that we have many things to improve every day, but we are making a great effort to create an application in which people can find useful information and express all the things that they like."

Quick & Useful

Throughout this series I have been exploring and ins-and-outs of Credibility, walking through real-world examples of the Quick-UX evaluation of Credibility

No Credibility
Barely Low Credibility (part 1, 2, 3)
Solidly Low Credibility (part 1, 2)
Average Credibility & Tech News (part 1, 2, 3)
More Average Credibility (part 1, 2)
High Credibility

Update: Renewed Pogby
Update: Likexo

Quick-UX Credibility, In Conclusion

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Usefulness and Credibility components of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.


Jeremy Horn

The Product Guy

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  1. Product Guy,

    How did Likexo clean up their typos?

    Allan Kirsch
    “Document accuracy is key to credibility and client trust.”


    1. I try to document some of the most obvious typos that occurred in my initial post on Likexo. In their latest update I found all of the previous issues to have been addressed, along within cleaning up many of the textual formatting issues I also highlighted previously.


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