More Gmail Problems – Slowness

gmail_logo_stylized_thumb3This is part 5 of a short story of personal exploration and development by one new to the daily employment of Gmail, long resisted, long desired, and eventually brought to conversion by an Android.

Part 5: To Resist

Recently our journey began. From the humble origins of Outlook to the portable synchronicity of the Windows Mobile platform, I did travel, did evolve, as needs, desires, and demands of communication and productivity so evolved and changed. Through the darkness of masked potential so emerged new and exciting opportunities. But, to fully grasp this fortune, these new degrees of productivity, it is important to pause, take measure of, and understand the crux at the heart at the core of the resistance to Gmail.

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I am often asked, more so in the days since my recent conversion to Gmail, what is was, specifically, precisely, that caused me to build up such a strong aversion to a product such as this. And, the final piece, pieces, that made whole, almost immutable, my resistance to this conversion were the slowness, and the abundance of the little things.

Slow Play

The slow ticking, deafening to one waiting for the anticipated. Uncomfortable, the overbearing beating experienced, slowly. For far too often, especially when compared with its (Gmail’s) client-based counterparts, the tortuous drip of the less than instant search…

01_outlook-instant

…as well as the much lamented loading and screen transitions …

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02_loading-gmail-2

…that seem, even to this day, to reassert themselves and do cause the reluctant reassessment, of reversion from this conversion. And, impediments enough prior to that, too fostered, bolstered the overall aversion.

Thus Be Slow

This product, whose existence in my heart was a duality of contradiction, both courted and simultaneously resisted, placed further strains on this relationship that was still yet to be through its exhibition of yet another form of slow, adding unnecessary ballast to an already firmly cemented resistance.

This flame, with whom I oft flirted and fled, constantly tempted me, showing me a directional inclination to meet my needs and address my concerns. Such innovations were Gmail’s enchantments.

Dressed in exciting and alluring features befitting many a niche market and wanton suitor, myself not excluded, Gmail showed off such items as inline Netflix — great for that quick, one-time thrill; directionally appealing, but not enough upon which to build a long term relationship.

03_gmail-netflix

My family is a small one, but with everyone having their role and doing their part, up to now always getting along. Sure, there’s the occasional spat. But, in the end the family has always come together, harmony reached, OneNote sharing with Outlook, email and notes kindly cooperating and linking up with calendar, etc.

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05_calendar-link

Gmail looked like it may someday get along with the whole family. However and again, its slowness came into play. Oh, sure, it worked hard in demonstrating the desire to improve and move in this direction, but lacking in facility, and those of which to bring home to and boast about.

But, for sealing the deal, a broader, some more whole approach, more generally appealing would be needed.

Separations

Passionate reunions were, over this long courtship, ignited…

06_gmail-gears

I waited, just outside, for what seemed, maybe even was, an eternity, to be able to take Gmail out and offline. But, while the time did eventually come, and did go a long way in wearing down my long established resistance, freeing myself and Gmail in our travels, enjoying our time in the park, on the plane, in far off places, places where WiFi had yet to reach.

… but, each and every time ending in disappointment, each subsequent breakup more disheartening than the last.

And, while dazzling, this flame, with whom I flirted, was a slow burning one. The evidence of aforementioned inclinations dwindled, giving rise to apprehensions of illusions, concerns of progress in ways most fitting to the needs most relevant, most pertinent to my resistance.

Little Things & The Resistance

But, what of the other reasons for my resistance, which managed to be sustained from the early days of the private Gmail beta to the most recent of but few weeks passed? What sort of little things could have kept me apart from Gmail for so long a time? For surely there must be more to such a stalwart position as has been held by me, and I am sure many others still, for, for them, the resistance most definitely continues. And, indeed there are. In addition to…

Exiguous Encouragement,
Inescapable IO (Information Overload), and
Suffersome Slowness

… there too are the staunch galvanizers of resistance …

Tiny Things.

The Next

And, these propellants of reluctance, delayers of adoption, the fundamental causes of my resistance to what would eventually be overshadowed and forced aside, through the coercion of an Android to my conversion to the ways of Gmail, will, my friends, have to wait until next week.

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the eventual adoption of Gmail in one’s daily life, by one once thoroughly addicted to, dependent on, the primarily client-based solution of Microsoft’s Outlook,

what brought about this conversion, (1) (2)
why it took so long, and (3) (4) (5) (6) (7)
what should be done to encourage greater Gmail adoption. (8) (9)

Enjoy & Tweet!

Jeremy Horn
The Product Guy

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That Old Lost Feeling. Reintroduced by Netflix.

 Good Times.

Remember the days when you could go to Netflix, pop in to see the latest New Releases and other DVD’s Releasing This Week, select a few goodies that you have been waiting for and then hop back out? You know the feeling…Quick & Simple.

Netflix-Releasing-This-Week

Gone?

Good times they were indeed. Yep, sometime within the past few weeks the same section that so many people enjoyed, and quite simply, took for granted, is gone and has been replaced with a virtual DVD shelf, sadly reminiscent of those found in a real DVD rental store.

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Netflix has (re)captured the experience of wandering around a movie rental store with 5 virtual shelves of DVD’s. The frustration of not finding what you want, the time consuming aimlessness and numbness that comes with staring at the seemingly endless walls of DVDs, the walking of the aisles, back-and-forth, seeking, hoping to find something, anything worth watching can all be found on the new page that replaces all the previous pages of the New Releases section on Netflix.

Why would they do this to us?

The new interface has a clear design goal and is Netflix‘s attempt to offset the demand on the highly popular items and guide users to select the less popular of the new releases. Netflix always has the challenge of meeting demand for the latest and greatest. As a matter of fact, the recommendation algorithm is tuned to try to address this problem, by recommending less demanded, hopefully relevant DVD’s for your viewing pleasure. While this approach makes sense for recommendations, it is just silly to apply that philosophy to the New Releases section.

New Releases & Releasing This Week

Selecting New Releases or any of the sub-pages, e.g. Releasing This Week, clearly indicated action by the Netflix customer to be presented with a straight-forward, factual and easy to use presentation of the new and upcoming releases.

People don’t appreciate the feeling of having been tricked or forced into an unnecessary decision process. As a general lesson, it is always important to deliver on the expectation formed via the text and content that drives the consumer’s action. A customer actively engaging the New Releases section is correct in their expectation of clear, direct, and simple presentation of facts. When people want suggestions or recommendations as to what they might want to see they will ask for, and welcome, those recommendations.

The manipulation of the customers’ selection and experience of loss of control over their interaction within the Netflix product environment will not be welcomed, especially in an area that was once easily and happily utilized and valued.

No one appreciates feeling like they are losing control or are being herded down a road not chosen. Just take a look at some of these sites I have come across discussing this recent change..

As a Matter of Fact

Directly from the press room at Netflix.com you can find the following excerpt…

“Netflix, Inc. (Nasdaq: NFLX) is the world’s largest online movie rental service, offering more than 7 million subscribers access to 90,000 DVD titles plus a growing library of over 5,000 full-length movies and television episodes that are available for instant watching on their PCs. The company’s appeal and success are built on providing the most expansive selection of DVDs, an easy way to choose movies and fast, free delivery. Netflix has been named the #1 rated Web site for customer satisfaction for five consecutive periods, according to a semi-annual survey by ForeSee Results and FGI Research in the spring of 2005, the winter and spring of 2006 and the winter and spring of 2007. In the fall of 2005, Fast Company named Netflix the winner of its annual Customers First Award. In January 2007, Netflix was named the Retail Innovator of the Year by the National Retail Federation.

Netflix has revolutionized the way people rent movies – by bringing the movies directly to them. With today’s busy lifestyles and consumers demanding more value and control, it’s no wonder that Netflix has become the preferred online provider of the home entertainment experience.”

Pasted from <http://www.netflix.com/MediaCenter?id=5379>

Netflix, it is clear, from your own Press Packet, that you recognize the value that people find in what you provide(d). However, before it is too late, before your core values are compromised, before this update becomes a misdirected trend, recognize that it’s time to iterate past the current incarnation of the New Releases section… going to the previous version is NOT a step backward.

The End

clip_image006Netflix, I know you want everyone to browse and select the less popular items. But, if people wanted the Blockbuster (the brick-and-mortar store), wandering around the store, experience, they would go to Blockbuster. People go to Netflix because your interfaces help them quickly — usually — get to what they want, see what is coming out this week, what just came out, and make a decision, all in a short timeframe.

So, stop forcing your customers to browse the virtual DVD shelves and bring back the old interface. I am sure everyone is open to something better, something that helps people do what they want to do at Netflix: get a new movie, see what is coming out. Your customers, myself included, don’t want to stroll the Netflix “aisles” in the hopes of stumbling upon something.

Netflix is an online product that I usually point to as a company that does the online user experience right. However, with this new user interface, I can only award this “upgrade” 1 star out of 5.

Jeremy Horn
The Product Guy

P.S. Quick Tip. Through the magic of bookmarking I found a back-door to the old interface. Click here & Enjoy!