Happy New Year! Product Management in 2012

2012Happy New Year! The last year has seen many changes in the world of product management. Yet, with all these changes, we can all expect ever more exciting trends, processes, and, especially, products in 2012!

A Look Back

In 2011, many of the prevailing trends we experienced were…

  • Increased focus on process for innovation and ideation
  • API’s, relationships, modular innovation, integration. You are not a true product unless you have an API.
  • Decreasing use of the free service / product business model. Growing on free is no longer the best policy. You can actually create a viable, sustainable business by charging customers money. (omg)
  • The new form factor — the tablet. While it has been around for sometime, the tablet (specifically, the iPad) has had a profound affect on not just tablet design, but all product design and product-consumer expectations of interaction — more intuitive, more touchy.

The Coming Year

It’s always fun to attempt to predict the future. Based on my interactions with the product management community, the following are my predictions for the big trends of 2012.

  • Offline. There will be a broad-based movement back to enabling the offline application, powered by HTML5, from document management to media consumption.
  • Death of XML. XML is on the wane, and JSON’s time has come. With all of the frameworks that have been developed to extract, transform, and transport XML, there will be great entrepreneurial opportunities in 2012 tooling-up JSON.
  • The number of product management roles will continue to grow. However, they will be filled by more and more junior people. These positions will also focus much more on the tactical side of product management (vs. the strategic).
  • In demand skills of the product manager of 2012 (and beyond)…
    • Tech / programming. There will be increasing need for technical experience or programming skills for product manager roles (even UX centric ones).
    • Statistics. Establishing and gathering metrics will become increasingly central to what it means to be a product manager. You need to demonstrate your value and make smarter decisions. (One of the key drivers has been the growth of Lean Methodology.)
  • Customer driven roadmapping will gain increasing momentum. And, mirroring that trend, but inward facing, more company-wide integrated product management will be taking shape.

What’s next?

What are your predictions and expected trends for product management in 2012?

Enjoy & thanks to everyone who followed, read, and participated in The Product Guy blog and The Product Group, new and old, in 2011! We are going to have a supremely awesome 2012!!! See you there!

Jeremy Horn
The Product Guy

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From Spotting the Music to Exercising your Metamemory

   Every week I read thousands of blog posts. For your weekend enjoyment, here are some of those highlights. What are you reading this weekend?

articleimage_25

On Design & Product Experience…

http://uxmag.com/articles/metamemory-and-the-user-experience
Exercise your metamemory!

Occupy protester

On Modular Innovation…

http://www.readwriteweb.com/cloud/2011/10/how-i-learned-to-stop-whining.php
Participate in the culture of Modular Innovation.

Have a great weekend!

Jeremy Horn
The Product Guy

From the Sales Cycle to Innovation Nibbles

Every week I read thousands of blog posts. For your weekend enjoyment, here are some of those highlights. What are you reading this weekend?

02_failure

On Design & Product Experience…

http://www.graphicdesignblog.org/creative-404-error-page-designs/
Welcome the beauty of failure.

Have a great weekend!

Jeremy Horn
The Product Guy

From Multiples to Windows 8

Every week I read thousands of blog posts. For your weekend enjoyment, here are some of those highlights. What are you reading this weekend?

01_valuation

On Starting Up…

http://www.avc.com/a_vc/2011/09/determining-valuation-multiples.html
Price and revenue to multiply it out.

02_valuation

On Design & Product Experience…

http://www.usabilitypost.com/2011/09/14/aero-vs-metro/
Can Windows 8 successfully transition its user base to this new UX?

03_jig

On Modular Innovation…

http://www.readwriteweb.com/archives/ from_the_creator_of_delicious_jig.php
Another Modular Innovation, enhancing the relationships and sharing between people and products online.

Have a great weekend!

Jeremy Horn
The Product Guy

A Soapbox for Your Content

content-sharingIn a world where data is key and content is king, establishing unfettered access to all types of these commodities is critical to both existing and, even more importantly, emerging products and revenue streams — revenue streams that will shape and, more than likely, form the foundation of the future of our industry leading organizations.

To identify some content as unsharable because it isn’t currently being shared is counterproductive to today’s forward thinking product stack; modular innovation, from open API’s and portability to relationships of all sorts. Access to content, new or existing, both now, as well as going forward, will continue to drive innovation and new (and substantial) revenue streams.

More than a vision, centralizing, unifying, opening content up to everyone and thing within the organization is an absolute necessity for continued success in the hyper-changing landscape of our businesses.

Individually, as brands we have many strengths. But, together, working together, we have the ability to not merely adapt to the market, but forever change the future of content, the mediums through which it is consumed, and models that will serve to drive accelerating growth.

Today, a great deal of content is not shared. This is absolutely true. To those who question why, one could identify a sub-par database, a lackluster data model, a challenged infrastructure, or even artificial business impediments. We have all been confronted with large and extremely challenging hurdles.  These have impeded our abilities to attempt to explore opportunities for even marginal revenue paths, not to mention those streams that possess the potential to, through sharing, be larger than the whole, contributing to the revenue of all brands, multiplying the revenue generating power of all the content.

To abandon our efforts, or to consider slowing them down or even putting them on hold, is to begin to weaken the very foundation upon which we are building our companies’ futures, a foundation that must be able to withstand the turbo-charged change and innovation that is required for success and continued leadership. To alter our current course into a direction of less sharing and openness will only result in eventual and guaranteed catastrophic fracturing and failing.

The present, and the future, is sharing, discovering new content, simplifying the exercise of current products, and enabling the path to future ones. Content is already being consumed in ways many would never have imagined even a couple of years ago. Now is the time to do it right. Now is the time to build something that will stand the test of time. Now is the time to establish a new level of content quality. Now is the time to change ourselves from distributed organizations of distributed content into an ecosystem of distributable content, an ecosystem that reaches all present and future modes and methods of consumption.

Enjoy! …and Share!

Jeremy Horn
The Product Guy

From Sitelinks of Change to the 1

   Every week I read thousands of blog posts. For your weekend enjoyment, here are some of those highlights. What are you reading this weekend?

02_sitelinks

On Design & Product Experience…

http://www.readwriteweb.com/archives/google-improves-visibility-and-rankings-for-siteli.php
Witness the sitelinks of change.

03_soulseekr

On Modular Innovation…

http://techcocktail.com/online-dating-site-soulseekr-puts-your-social-data-to-good-use-2011-08
Find that special someone through the power of the relationships of Modular Innovation.

Have a great weekend!

Jeremy Horn
The Product Guy

From More Debt to Savory Gojee

Every week I read thousands of blog posts. For your weekend enjoyment, here are some of those highlights. What are you reading this weekend?

01_debt

On Starting Up…

http://www.avc.com/a_vc/2011/07/financings-options-venture-debt.html
Upgrade your finances at just the right time with the right bit of debt.

02_gojee

On Design & Product Experience…

http://www.fuelyourcreativity.com/meet-gojee-have-your-cake-and-eat-it-too/
Savor the delectable experience of Gojee

03_webapp

On Modular Innovation…

http://highscalability.com/blog/2011/7/26/web-20-killed-the-middleware-star.html
Share the messaging and solve it with modular innovation.

Have a great weekend!

Jeremy Horn
The Product Guy

From Living the Experience to Popping the Modal

Every week I read thousands of blog posts. For your weekend enjoyment, here are some of those highlights. What are you reading this weekend?

02_modal

On Design & Product Experience…

http://designreviver.com/articles/modal-windows-good-practice-or-just-glorified-pop-ups/
Manage the modal or be prepared to get popped.

Have a great weekend!

Jeremy Horn
The Product Guy

From Raising Right to that Minimal Site

Every week I read thousands of blog posts. For your weekend enjoyment, here are some of those highlights. What are you reading this weekend?

01_money

On Starting Up…

http://www.avc.com/a_vc/2011/07/how-much-money-to-raise.html
Raise it just right.

02_minimal

On Design & Product Experience…

http://webdesignledger.com/inspiration/20-new-examples-of-minimal-websites
Minimize that optimal site.

03_india

On Modular Innovation…

http://blog.programmableweb.com/2011/07/04/indias-individual-identification-project-adds-api/
View Modular Innovation in India taking flight.

Have a great weekend!

Jeremy Horn
The Product Guy

From Being Super Awesome to Integrating with Those You Love

Every week I read thousands of blog posts. For your weekend enjoyment, here are some of those highlights. What are you reading this weekend?

01_bezos

On Starting Up…

http://www.businessinsider.com/jeff-bezos-on-failure-2011-6
Be super awesome this weekend with a hefty dose of failure.

02_eyetracking

On Design & Product Experience…

http://designbeep.com/2011/06/06/great-examples-of-eye-tracking-studies-for-blogs-and-websites/
Gaze deep into the eyes of those you seek to guide.

03_customerservice

On Modular Innovation…

http://www.readwriteweb.com/enterprise/2011/06/customer-service-api.php
Integrate with those you love.

Have a great weekend!

Jeremy Horn
The Product Guy