ThumbTack Color

The Credibility of a product is absolutely critical, whether it is coming from a brand-new startup, or an established corporation. There is a great deal that goes into the Credibility of a product, from the people that hype it, to its visual presentation. However, there are a few basic elements that go directly to the foundational aspects of product Credibility upon which the rest of the product’s truthfulness is built.

Quick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Usefulness, "Should I use it?" the sub-category of Credibility is one in the frequent discussion of cautious engagement, especially in the ever increasing, in both frequency and size, waves of introductions of online products.

Establishing and maintaining Credibility is the removal, or minimization of concerns arising from these types of questions. Many elements (design, accuracy, usability, timeliness, advertising, etc.) contribute to the positive, or negative, perception of overall product Credibility, but for Quick-UX’s evaluation we assess only the most elemental. For a refresher of the Quick-UX Credibility Rubric visit: Quick-UX & Credibility: Do you believe?

Today, we will look at the second of two general examples of products with Average Credibility values, from 0.45 – 0.75.

Average Credibility

Example 2: ThumbTack

The skimpy homepage of ThumbTack, an online marketplace for local services, does little in contributing to the establishment of this Credible product earning a Quick-UX Credibility value of 0.75.

00_thumbtack_homepage

For whatever paucity of information that is emblematic of the homepage, the movie tour of the product is more than able to compensate.

01_thumbtack_tour

This product impressively presents a humanly warm and comprehensive Contact page consisting of…

Email contact information,
Telephone contact information, and
Even the often elusive corporate physical address.

02_thumbtack_contact

Really

When it comes to a web product and Credibility, a basic concept that I keep repeating over and over, is presenting an accurate sense of the "real." Show that there are real people behind the product, that there is a real place that these people go to work. ThumbTack gives no sense of the real people behind it, within it, etc. While there is a lot of talk about being "happy to answer your questions," via a broad range of communication channels, there is no establishment anywhere throughout this product as to who exactly this "us" really is.

03_thumbtack_contact-zoom

Should Do

On yet another product in this series we can see an ‘About’ page that does very well in explaining the product, one part of the multi-part user expectation when ‘About’ is presented.

04_thumbtack_about

This product would greatly benefit from expanding the ‘About’ page to also include the ‘Us’ components of…

Team member names,
Member bios, and
Team member contact information.

While not directly impacting the Quick-UX Credibility value, there are aesthetic qualities of the homepage that could be tweaked to advance a more Credible User Experience. For example, moving the movie tour to the homepage would better establish and convey, within the new visitor’s first instant, upon arrival, the answers to the product’s how’s and what’s and why’s, and be a stronger element in laying the groundwork for a believable product.

Quick & Useful

Over the next few weeks I will be exploring and ins-and-outs of Credibility, walking through real-world examples of the Quick-UX evaluation of Credibility…

No Credibility
Barely Low Credibility (part 1, 2, 3)
Solidly Low Credibility (part 1, 2)
Average Credibility & Tech News (part 1, 2, 3)
More Average Credibility (part 1, 2)
High Credibility

Update: Renewed Pogby
Update: Likexo

Quick-UX Credibility, In Conclusion

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Usefulness and Credibility components of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.

Enjoy!

Jeremy Horn
The Product Guy

Add to Social Bookmarks: Stumbleupon Del.ico.us Furl Reddit Google Add to Mixx!
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MakingOf Credibility

The Credibility of a product is absolutely critical, whether it is coming from a brand-new startup, or an established corporation. There is a great deal that goes into the Credibility of a product, from the people that hype it, to its visual presentation. However, there are a few basic elements that go directly to the foundational aspects of product Credibility upon which the rest of the product’s truthfulness is built.

Quick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Usefulness, "Should I use it?" the sub-category of Credibility is one in the frequent discussion of cautious engagement, especially in the ever increasing, in both frequency and size, waves of introductions of online products.

Establishing and maintaining Credibility is the removal, or minimization of concerns arising from these types of questions. Many elements (design, accuracy, usability, timeliness, advertising, etc.) contribute to the positive, or negative, perception of overall product Credibility, but for Quick-UX’s evaluation we assess only the most elemental. For a refresher of the Quick-UX Credibility Rubric visit: Quick-UX & Credibility: Do you believe?

Today, we will look at the first of two general examples of products with Average Credibility values, from 0.45 – 0.75.

Average Credibility

Example 1: MakingOf

On the low end of the Average Credibility range is MakingOf, founded, in-part, by Natalie Portman, as a social network for people interested in the movie making industry.

00_makingof_homepage

As previously highlighted, a contact form is an acceptable, credible means by which a company can be contacted.

01_makingof_contact-form

And, while I was able to find very few obscure typos, none would rise to the occasion of being considered to be of the Obvious variety.

02_makingof_privacy-policy

Celebrity

Celebrity founders confer valuable Credibility-boosting cachet upon the projects that they touch. Typically, with celebrity backed products, it is understood that the celebrity will be quite busy (with all their celebrity ‘duties’) and are expected to have little time to work directly on the product. As a result, beyond the positive impact on the Quick-UX Credibility value, the presentation of a comprehensive team, accompanied by individual biographies, contributes greatly to nurturing an atmosphere of trust and shared confidence.

03_makingof_about-us

Should Do

Having a celebrity on the founding team is a major shot in the arm, especially when it comes to Credibility. However, having…

A physical address, and
More direct means of contacting important members of the company…

… would go a long way in establishing this product’s Credibility and raising its Average Credibility value of 0.45.

New users are more comfortable participating in an online community if it is clear that the community is not a momentary whim (of a celebrity), but a real product, with a real address, with real ways to reach out to team members, that is also intended to last.

Quick & Useful

Over the next few weeks I will be exploring and ins-and-outs of Credibility, walking through real-world examples of the Quick-UX evaluation of Credibility…

No Credibility
Barely Low Credibility (part 1, 2, 3)
Solidly Low Credibility (part 1, 2)
Average Credibility & Tech News (part 1, 2, 3)
More Average Credibility (part 1, 2)
High Credibility

Update: Renewed Pogby
Update: Likexo

Quick-UX Credibility, In Conclusion

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Usefulness and Credibility components of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.

Enjoy!

Jeremy Horn
The Product Guy

Add to Social Bookmarks: Stumbleupon Del.ico.us Furl Reddit Google Add to Mixx!

Convincing GigaOM

The Credibility of a product is absolutely critical, whether it is coming from a brand-new startup, or an established corporation. There is a great deal that goes into the Credibility of a product, from the people that hype it, to its visual presentation. However, there are a few basic elements that go directly to the foundational aspects of product Credibility upon which the rest of the product’s truthfulness is built.

Quick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Usefulness, "Should I use it?" the sub-category of Credibility is one in the frequent discussion of cautious engagement, especially in the ever increasing, in both frequency and size, waves of introductions of online products.

Establishing and maintaining Credibility is the removal, or minimization of concerns arising from these types of questions. Many elements (design, accuracy, usability, timeliness, advertising, etc.) contribute to the positive, or negative, perception of overall product Credibility, but for Quick-UX’s evaluation we assess only the most elemental. For a refresher of the Quick-UX Credibility Rubric visit: Quick-UX & Credibility: Do you believe?

Tech Blogs

One field, in particular, stands out when talking about Credibility. That field is the news. How better to have a discussion on Quick-UX and Credibility than to see it in action, applied to products that deliver the, hopefully trustworthy, news.

Today, we will take an interesting look at the third of a set of three Technology and Web Blogs with Average Credibility values, from 0.45 – 0.625.

Example 3: GigaOM

Just eking out the claim to the strongest foundation of Credibility within this sub-series set of tech blogs is GigaOM, with Average Credibility and a value of 0.625.

00_gigaom_homepage

Let’s start by taking a look at each of the touch points that GigaOM executed well, starting with contact information.

01_gigaom_contact

This product’s ‘Contact’ page contains contact information for…

  • Key individuals by name and department,
  • Departmental email addresses, and (+0.175)
  • Telephone numbers. (+0.175)

It should be noted, at this point, that the department heads are listed alongside the department emails and, in some cases, the associated phone numbers. However, due to the impersonal and generic nature of the provided contact information, none of methods of email contact would be considered an example of ‘direct contact information for team members,’ as valued within the Quick-UX Credibility framework at +0.125.

On the ‘About Us’ page, this product, like the other products in this tech news group, provides a…

  • Good history of the organization,
  • Sense of breadth and scope of the GigaOM Network, and
  • List of key team members, with accompanying biographies. (+0.125)

02_gigaom_about-network

03_gigaom_about-people

Should Do

While GigaOM may have the strongest foundation amongst the tech blogs reviewed, addressing many of the core elements of Credibility, there is always room for improvement. Some such simple examples are…

  • Supply clear direct contact information for the members of the GigaOM team, (+0.125)
  • Present real pictures of these real team members, and
  • Demonstrate this real organization exists in the real world, let the readers know where it is located, e.g. the physical address of HQ. (+0.125)

Quick Note: On Typos

Seeing as this is the last post in this sub-series I thought I would take a moment to discuss a Credibility value component that could be seen of unique import within the market space of online News and Content products.

Quick-UX is a constant and consistent measuring stick for both internal decision making as well as inter-product comparison, within and among industries. Its value is in its ability to minimize the subjectivity of User Experience evaluation and to provide a more structured way of thinking about the User Experience, from its parts to the whole.

Quick-UX heuristics do not vary from market to market. This, in turn, provides a commonality of quantitative features for simple learning, and quick assessment and comparison. However, you could also argue, in these circumstances, that should one of these news products have had a typo, or a systemic problem with typos, such an occurrence could have a much larger overall impact on the product’s Credibility.

This perceived supplemental level of impact represents a secondary order of analysis, beyond Quick-UX. Quick-UX, in a scenario where typos were a problem, would have quickly highlighted the issue, distinguishing key characteristics (or lack thereof) of Credibility, focused the attention, and provided direction as to one possible avenue of deeper analysis, market and strategy specific analysis.

Quick & Useful

Quick-UX Credibility is a measure of the starting point, the foundation of a product’s Credibility. How products, and the people behind them, strengthen, or erode, their trustworthiness through their subsequent actions governs the Credibility imparted to the product’s consumers over time, through extended exposure to the product. However, this extended exposure is only achievable after these products have successfully enticed and converted their visitors into returning readers, by way of a comprehensive User Experience, in significant part due to an initial demonstration of sound and, in these examples, Average Credibility.

Over the next few weeks I will be exploring and ins-and-outs of Credibility, walking through real-world examples of the Quick-UX evaluation of Credibility

No Credibility
Barely Low Credibility (part 1, 2, 3)
Solidly Low Credibility (part 1, 2)
Average Credibility & Tech News (part 1, 2, 3)
More Average Credibility (part 1, 2)
High Credibility

Update: Renewed Pogby
Update: Likexo

Quick-UX Credibility, In Conclusion

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Usefulness and Credibility components of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.

Enjoy!

Jeremy Horn
The Product Guy

Add to Social Bookmarks: Stumbleupon Del.ico.us Furl Reddit Magnolia Google Add to Mixx!

Credibly Mashable

The Credibility of a product is absolutely critical, whether it is coming from a brand-new startup, or an established corporation. There is a great deal that goes into the Credibility of a product, from the people that hype it, to its visual presentation. However, there are a few basic elements that go directly to the foundational aspects of product Credibility upon which the rest of the product’s truthfulness is built.

Quick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Usefulness, "Should I use it?" the sub-category of Credibility is one in the frequent discussion of cautious engagement, especially in the ever increasing, in both frequency and size, waves of introductions of online products.

Establishing and maintaining Credibility is the removal, or minimization of concerns arising from these types of questions. Many elements (design, accuracy, usability, timeliness, advertising, etc.) contribute to the positive, or negative, perception of overall product Credibility, but for Quick-UX’s evaluation we assess only the most elemental. For a refresher of the Quick-UX Credibility Rubric visit: Quick-UX & Credibility: Do you believe?

Tech Blogs

One field, in particular, stands out when talking about Credibility. That field is the news. How better to have a discussion on Quick-UX and Credibility than to see it in action, applied to products that deliver the, hopefully trustworthy, news.

Today, we will take an interesting look at the second of a set of three Technology and Web Blogs with Average Credibility values, from 0.45 – 0.625.

Example 2: Mashable

Founded by Pete Cashmore, Mashable, the tech blog "focused exclusively on Web 2.0 and Social Media news," provides an experience that achieves a Quick-UX Credibility value of 0.575.

00_mashable_homepage

Mashable demonstrates both common and unique approaches in addressing the key touchpoints of Credibility. The general product contact methodology is handled cleanly; even with quick access to some of the most commonly desired reasons for contacting Mashable.

01_mashable_contact-dropdow

The drop-down menu provides access to both the contact form (and associated email addresses) for the various product departments, along with the somewhat awkwardly located ‘About Us’ option (also found within the page footer — the location where I initially spotted it).

02_mashable_contact-page

Further buttressing the positive Credibility, the Mashable product’s ‘About Us’ page does a very good job of presenting the product’s history and origins alongside the team’s biographies …

03_mashable_aboutus

…complemented by pictures and other social profile information (e.g. LinkedIn, Twitter, Facebook, etc.).

04_mashable_socially

Direct Contact

Mashable clearly believes in robustly leveraging as many of the social media channels of communication as possible, thereby allowing their consumers to use whichever methods are most comfortable and familiar.

Within news products the user will typically see an image associated with the article or the article’s title before seeing the author’s image or name, in a left-to-right content prioritization.

Mashable, through their site design, places a greater emphasis on the authors, the real people creating the content. The emphasis is even more striking when compared with other online news and content-oriented products. This Credibility enhancing approach, uniquely differentiates this product and acts as a conduit to further author-consumer social interaction.

05_mashable_author-empasis

Uniquely, on the homepage, users can (for those who happen to stumble upon this functionality) access supplemental author communication channels through a simple mouse-over of the author’s image — similar to the functionality found on the ‘About Us’ page.

06_mashable_author-mouse-ov

On the whole, a positive, while being somewhat mixed in the implementation, is the method of direct communication. While individual’s emails are not provided, anyone who signs up for a Mashable account (a slightly inconvenient hurdle) can directly message many of the key members of the Mashable team by way of their profile pages, linked from the ‘About Us’ page. This goes a long way in establishing honest dialogue, between those that create/maintain the product and those it serves, and, in turn, the product’s Credibility.

07_mashable_message

Should Do

The Mashable product has a slight edge over TechCrunch on the foundational elements of Credibility. It is what they do upon that foundation that determines their long-term, overall credibility as judged by their, as well as their competitor’s, user bases. In the meantime, some steps Mashable can take to build upon their Credibility success, as evidenced through this Quick-UX assessment, have to do with establishing Mashable, the product, as coming from a real organization within the real world, for example, by…

  • expanding the methods of contact to include telephone (e.g. for tips, suggestions, etc.), and
  • showing where Mashable HQ is located, the real address at which this real product resides.

Quick & Useful

Quick-UX Credibility is a measure of the starting point, the foundation of a product’s Credibility. How products, and the people behind them, strengthen, or erode, their trustworthiness through their subsequent actions governs the Credibility imparted to the product’s consumers over time, through extended exposure to the product. However, this extended exposure is only achievable after these products have successfully enticed and converted their visitors into returning readers, by way of a comprehensive User Experience, in significant part due to an initial demonstration of sound and, in these examples, Average Credibility.

Over the next few weeks I will be exploring and ins-and-outs of Credibility, walking through real-world examples of the Quick-UX evaluation of Credibility

No Credibility
Barely Low Credibility (part 1, 2, 3)
Solidly Low Credibility (part 1, 2)
Average Credibility & Tech News (part 1, 2, 3)
More Average Credibility (part 1, 2)
High Credibility

Update: Renewed Pogby
Update: Likexo

Quick-UX Credibility, In Conclusion

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Usefulness and Credibility components of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.

Enjoy!

Jeremy Horn
The Product Guy

Add to Social Bookmarks: Stumbleupon Del.ico.us Furl Reddit Magnolia Google Add to Mixx!

Trusting TechCrunch

The Credibility of a product is absolutely critical, whether it is coming from a brand-new startup, or an established corporation. There is a great deal that goes into the Credibility of a product, from the people that hype it, to its visual presentation. However, there are a few basic elements that go directly to the foundational aspects of product Credibility upon which the rest of the product’s truthfulness is built.

Quick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Usefulness, "Should I use it?" the sub-category of Credibility is one in the frequent discussion of cautious engagement, especially in the ever increasing, in both frequency and size, waves of introductions of online products.

Establishing and maintaining Credibility is the removal, or minimization of concerns arising from these types of questions. Many elements (design, accuracy, usability, timeliness, advertising, etc.) contribute to the positive, or negative, perception of overall product Credibility, but for Quick-UX’s evaluation we assess only the most elemental. For a refresher of the Quick-UX Credibility Rubric visit: Quick-UX & Credibility: Do you believe?

Tech Blogs

One field, in particular, stands out when talking about Credibility. That field is the news. How better to have a discussion on Quick-UX and Credibility than to see it in action, applied to products that deliver the, hopefully trustworthy, news.

Today, we will take an interesting look at the first of a set of three Technology and Web Blogs with Average Credibility values, from 0.45 – 0.625.

Example 1: TechCrunch

TechCrunch establishes a baseline against which many other online tech/web news sources can be compared, from its (somewhat) recent redesign to improve such aspects as Usability and Desirability, to its Credibility.

00_techcrunch_home

This product, beyond the fact of not presenting any obvious typos, has taken some positive strides in bolstering its Credibility.

The easy to locate Contact page…

01_techcrunh_contact-header

… clearly provides both form and email contact information for tips, suggestions, and company profiles.

02_techcrunch_contact

About Us

The About Us page is outstanding, from the brief history of the company…

03_techcrunch_history

… to the presentation of scale and larger scope of the Crunch Network community…

04_techcrunch_network

… to, even more importantly, the TechCrunch team.

05_techcrunch_team

There are pictures and bios for almost everyone on the team, providing a tangible sense of the real people behind the company, allowing for the product’s users to put a face, and a credible biography, to the name.

06_techcrunch_without

Some team members provide LinkedIn information, others Flickr pictures or a link to a Twitter account. The diversity of content creates a more organic, more sincere environment and product tone.

However, one elemental component missing is any means to truly connect directly with any one of the individuals — to discuss issues or just connect with the real person.

Should do

TechCrunch, with a Quick-UX Credibility value of 0.45, represents a great example of how Quick-UX Credibility can set a baseline for comparison between companies, or a directional focus for a product’s self-improvement. Many other elements can come into play, depending on the market space of that product. Credibility can grow or shrink based on such additional factors as the generated content as well as the product’s community participation

However, for someone new to the product, trying to determine how Credible the news is and the flavors of biases behind the stories and site, TechCrunch would greatly benefit from building a stronger foundation of Credibility, starting with these basic elements…

  • Provide telephone contact information, to complement the already provided basic contact information,
  • Display a physical office address, showing that the company exists in the real world, especially since it now really does,
  • Provide a more robust means by which the individuals behind the company can be contacted directly.

Quick & Useful

Quick-UX Credibility is a measure of the starting point, the foundation of a product’s Credibility. How products, and the people behind them, strengthen, or erode, their trustworthiness through their subsequent actions governs the Credibility imparted to the product’s consumers over time, through extended exposure to the product. However, this extended exposure is only achievable after these products have successfully enticed and converted their visitors into returning readers, by way of a comprehensive User Experience, in significant part due to an initial demonstration of sound and, in these examples, Average Credibility.

Over the next few weeks I will be exploring and ins-and-outs of Credibility, walking through real-world examples of the Quick-UX evaluation of Credibility

No Credibility
Barely Low Credibility (part 1, 2, 3)
Solidly Low Credibility (part 1, 2)
Average Credibility & Tech News (part 1, 2, 3)
More Average Credibility (part 1, 2)
High Credibility

Update: Renewed Pogby
Update: Likexo

Quick-UX Credibility, In Conclusion

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Usefulness and Credibility components of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.

Enjoy!

Jeremy Horn
The Product Guy

Add to Social Bookmarks: Stumbleupon Del.ico.us Furl Reddit Magnolia Google Add to Mixx!