UPDATE: Pogby Renewed

Quick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Usefulness, "Should I use it?" the sub-category of Credibility is one in the frequent discussion of cautious engagement, especially in the ever increasing, in both frequency and size, waves of introductions of online products.

Quick-UX is a method that I have developed and refined over time and frequently utilize when quick assessments are best suited to the task.

Quick Indeed

In this latest series on Credibility, 2 products were chosen as worthy representatives of specific Credibility values, and explored in the articles…

Unbelievable Likexo, and
Puzzling Pogby.

And, shortly, excitingly, after these articles were posted, I received appreciative comments from their respective CEO’s, as well as an invitation to take a look at the rapid improvements to their products that these articles spawned. This week, I decided to revisit Pogby.

Stepping Forward

The earlier state of the Pogby product resulted in an assessment of Low Credibility and a Quick-UX Credibility value of0.325.

00_new-pogby_homepage

Spurred onward by Pogby CEO, Josh Gooch’s message…

"We made some rapid changes last night. Please check it out when you have a chance. Appreciate the feedback – josh"

… I decided to see how these changes stacked up and look at their impact on the product’s overall Credibility (if any). The results of the evaluation and side-by-side, before and after, comparison follows.

Rule

Value

Before Changes

After Changes

No Obvious Typos

+0.15

yes

yes

General Contact Info Provided

+0.175

yes

yes

Telephone Contact Info Provided

+0.175

no

yes

Physical Address

+0.25

no

no

About Us w/ Team Member Bios

+0.125

no

yes

Team Member Bios have Direct Contact Information

+0.125

no

yes

       

Total

 

0.325

0.75

Credibility

 

Solidly Low

Average

Kudos to the Pogby team in addressing the issues that the Quick-UX analysis along the variable of Credibility was able to provide.

Special Note

Particularly well executed is the new ‘Who We Are’ page, with background information for the team, and direct contact email address provided to both the CEO and Chief Architect.

01_new-pogby_who

In the previous article I took particular note of the awkward content and structure of the header region.

04_pogby_ad

But, now users are presented with a very much welcomed and improved header region for this product, negating the previous confusion of ownership, sponsorship, advertising, etc.,

  • Labeling, prominently, the ‘Featured Venue’, and
  • Providing clear separation between venue and the product’s name / logo.

02_new-pogby_header

Broadly Speaking

Recently, I caught up with Josh Gooch, CEO of Pogby, and we discussed the broader impact of, and his thoughts about, Quick-UX. Out of this exchange there were some important points that Josh sought to make, and I am flattered to share…

“All the evaluation was terrific! I am thankful you are out there taking the time to provide guidance. You have a solid methodology and are trying to provide guidance to companies that may not fully understand how to best relate to customers of their site. It was honestly an honor that you did this for our site. It was great direction that you provided and we rapidly worked to improve things. Your points were all accurate and supported gaining Credibility. All of the content you’ve written has been a great guide for us.”

…and on companies, from big to small, and whether or not they should use Quick-UX…

“Absolutely. We are a startup, so the feedback is key … especially when you don’t have a full-time staff focused on the website. But, bigger companies seem to struggle with this (too) … it is whether or not the company has an interest (or feels the value) in making changes …”

Great Work!

Resulting from an analysis that took minutes, Pogby was able to take focused, quick action, and implement changes with a significant impact on this product and its Credibility.

Quick & Useful

Throughout this series I have been exploring and ins-and-outs of Credibility, walking through real-world examples of the Quick-UX evaluation of Credibility

No Credibility
Barely Low Credibility (part 1, 2, 3)
Solidly Low Credibility (part 1, 2)
Average Credibility & Tech News (part 1, 2, 3)
More Average Credibility (part 1, 2)
High Credibility

Update: Renewed Pogby
Update: Likexo

Quick-UX Credibility, In Conclusion

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Usefulness and Credibility components of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.

Enjoy!

Jeremy Horn
The Product Guy

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The Product Guy’s Weekend Reading (June 26, 2009)

Every week I read tens of thousands of blog posts. Here, for your weekend enjoyment, are some highlights from my recent reading, for you.

01_noncompete

On Starting Up…

Stifling startups and healthy competition with noncompetes.
http://www.boston.com/business/articles/2009/06/21/start_ups_stifled_by_noncompetes/

 
 

On Design & Product Experience…

On the challenges facing the future of web product testing.
http://javascriptchicago.com/?p=91

02_app_testing
03_everyware

On Modular Innovation…

The everyware perspective of Modular Innovation.
http://www.experientia.com/blog/reflecting-on-everyware-the-era-of-ubiquitous-computing/

 

Have a great weekend!

Jeremy Horn
The Product Guy

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Convincing GigaOM

The Credibility of a product is absolutely critical, whether it is coming from a brand-new startup, or an established corporation. There is a great deal that goes into the Credibility of a product, from the people that hype it, to its visual presentation. However, there are a few basic elements that go directly to the foundational aspects of product Credibility upon which the rest of the product’s truthfulness is built.

Quick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Usefulness, "Should I use it?" the sub-category of Credibility is one in the frequent discussion of cautious engagement, especially in the ever increasing, in both frequency and size, waves of introductions of online products.

Establishing and maintaining Credibility is the removal, or minimization of concerns arising from these types of questions. Many elements (design, accuracy, usability, timeliness, advertising, etc.) contribute to the positive, or negative, perception of overall product Credibility, but for Quick-UX’s evaluation we assess only the most elemental. For a refresher of the Quick-UX Credibility Rubric visit: Quick-UX & Credibility: Do you believe?

Tech Blogs

One field, in particular, stands out when talking about Credibility. That field is the news. How better to have a discussion on Quick-UX and Credibility than to see it in action, applied to products that deliver the, hopefully trustworthy, news.

Today, we will take an interesting look at the third of a set of three Technology and Web Blogs with Average Credibility values, from 0.45 – 0.625.

Example 3: GigaOM

Just eking out the claim to the strongest foundation of Credibility within this sub-series set of tech blogs is GigaOM, with Average Credibility and a value of 0.625.

00_gigaom_homepage

Let’s start by taking a look at each of the touch points that GigaOM executed well, starting with contact information.

01_gigaom_contact

This product’s ‘Contact’ page contains contact information for…

  • Key individuals by name and department,
  • Departmental email addresses, and (+0.175)
  • Telephone numbers. (+0.175)

It should be noted, at this point, that the department heads are listed alongside the department emails and, in some cases, the associated phone numbers. However, due to the impersonal and generic nature of the provided contact information, none of methods of email contact would be considered an example of ‘direct contact information for team members,’ as valued within the Quick-UX Credibility framework at +0.125.

On the ‘About Us’ page, this product, like the other products in this tech news group, provides a…

  • Good history of the organization,
  • Sense of breadth and scope of the GigaOM Network, and
  • List of key team members, with accompanying biographies. (+0.125)

02_gigaom_about-network

03_gigaom_about-people

Should Do

While GigaOM may have the strongest foundation amongst the tech blogs reviewed, addressing many of the core elements of Credibility, there is always room for improvement. Some such simple examples are…

  • Supply clear direct contact information for the members of the GigaOM team, (+0.125)
  • Present real pictures of these real team members, and
  • Demonstrate this real organization exists in the real world, let the readers know where it is located, e.g. the physical address of HQ. (+0.125)

Quick Note: On Typos

Seeing as this is the last post in this sub-series I thought I would take a moment to discuss a Credibility value component that could be seen of unique import within the market space of online News and Content products.

Quick-UX is a constant and consistent measuring stick for both internal decision making as well as inter-product comparison, within and among industries. Its value is in its ability to minimize the subjectivity of User Experience evaluation and to provide a more structured way of thinking about the User Experience, from its parts to the whole.

Quick-UX heuristics do not vary from market to market. This, in turn, provides a commonality of quantitative features for simple learning, and quick assessment and comparison. However, you could also argue, in these circumstances, that should one of these news products have had a typo, or a systemic problem with typos, such an occurrence could have a much larger overall impact on the product’s Credibility.

This perceived supplemental level of impact represents a secondary order of analysis, beyond Quick-UX. Quick-UX, in a scenario where typos were a problem, would have quickly highlighted the issue, distinguishing key characteristics (or lack thereof) of Credibility, focused the attention, and provided direction as to one possible avenue of deeper analysis, market and strategy specific analysis.

Quick & Useful

Quick-UX Credibility is a measure of the starting point, the foundation of a product’s Credibility. How products, and the people behind them, strengthen, or erode, their trustworthiness through their subsequent actions governs the Credibility imparted to the product’s consumers over time, through extended exposure to the product. However, this extended exposure is only achievable after these products have successfully enticed and converted their visitors into returning readers, by way of a comprehensive User Experience, in significant part due to an initial demonstration of sound and, in these examples, Average Credibility.

Over the next few weeks I will be exploring and ins-and-outs of Credibility, walking through real-world examples of the Quick-UX evaluation of Credibility

No Credibility
Barely Low Credibility (part 1, 2, 3)
Solidly Low Credibility (part 1, 2)
Average Credibility & Tech News (part 1, 2, 3)
More Average Credibility (part 1, 2)
High Credibility

Update: Renewed Pogby
Update: Likexo

Quick-UX Credibility, In Conclusion

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Usefulness and Credibility components of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.

Enjoy!

Jeremy Horn
The Product Guy

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The Product Guy’s Weekend Reading (June 19, 2009)

Every week I read tens of thousands of blog posts. Here, for your weekend enjoyment, are some highlights from my recent reading, for you.

01_gov_regulation

On Starting Up…

On the government regulation of venture capital.
http://www.pehub.com/42323/private-equity-and-venture-capital-to-be-regulated/

 
 

On Design & Product Experience…

http://www.smashingmagazine.com/2009/06/15/take-your-design-to-the-next-level-with-css3/
An interesting perspective on taking design to the next level by shirking web standards.

02_css3
03_opera

On Modular Innovation…

http://blog.broadbandmechanics.com/2009/06/17/my-own-thoughts-on-unite/
Great debate, by way of Opera’s Unite, on the future forms of Modular Innovation.

 

Have a great weekend!

Jeremy Horn
The Product Guy

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Credibly Mashable

The Credibility of a product is absolutely critical, whether it is coming from a brand-new startup, or an established corporation. There is a great deal that goes into the Credibility of a product, from the people that hype it, to its visual presentation. However, there are a few basic elements that go directly to the foundational aspects of product Credibility upon which the rest of the product’s truthfulness is built.

Quick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Usefulness, "Should I use it?" the sub-category of Credibility is one in the frequent discussion of cautious engagement, especially in the ever increasing, in both frequency and size, waves of introductions of online products.

Establishing and maintaining Credibility is the removal, or minimization of concerns arising from these types of questions. Many elements (design, accuracy, usability, timeliness, advertising, etc.) contribute to the positive, or negative, perception of overall product Credibility, but for Quick-UX’s evaluation we assess only the most elemental. For a refresher of the Quick-UX Credibility Rubric visit: Quick-UX & Credibility: Do you believe?

Tech Blogs

One field, in particular, stands out when talking about Credibility. That field is the news. How better to have a discussion on Quick-UX and Credibility than to see it in action, applied to products that deliver the, hopefully trustworthy, news.

Today, we will take an interesting look at the second of a set of three Technology and Web Blogs with Average Credibility values, from 0.45 – 0.625.

Example 2: Mashable

Founded by Pete Cashmore, Mashable, the tech blog "focused exclusively on Web 2.0 and Social Media news," provides an experience that achieves a Quick-UX Credibility value of 0.575.

00_mashable_homepage

Mashable demonstrates both common and unique approaches in addressing the key touchpoints of Credibility. The general product contact methodology is handled cleanly; even with quick access to some of the most commonly desired reasons for contacting Mashable.

01_mashable_contact-dropdow

The drop-down menu provides access to both the contact form (and associated email addresses) for the various product departments, along with the somewhat awkwardly located ‘About Us’ option (also found within the page footer — the location where I initially spotted it).

02_mashable_contact-page

Further buttressing the positive Credibility, the Mashable product’s ‘About Us’ page does a very good job of presenting the product’s history and origins alongside the team’s biographies …

03_mashable_aboutus

…complemented by pictures and other social profile information (e.g. LinkedIn, Twitter, Facebook, etc.).

04_mashable_socially

Direct Contact

Mashable clearly believes in robustly leveraging as many of the social media channels of communication as possible, thereby allowing their consumers to use whichever methods are most comfortable and familiar.

Within news products the user will typically see an image associated with the article or the article’s title before seeing the author’s image or name, in a left-to-right content prioritization.

Mashable, through their site design, places a greater emphasis on the authors, the real people creating the content. The emphasis is even more striking when compared with other online news and content-oriented products. This Credibility enhancing approach, uniquely differentiates this product and acts as a conduit to further author-consumer social interaction.

05_mashable_author-empasis

Uniquely, on the homepage, users can (for those who happen to stumble upon this functionality) access supplemental author communication channels through a simple mouse-over of the author’s image — similar to the functionality found on the ‘About Us’ page.

06_mashable_author-mouse-ov

On the whole, a positive, while being somewhat mixed in the implementation, is the method of direct communication. While individual’s emails are not provided, anyone who signs up for a Mashable account (a slightly inconvenient hurdle) can directly message many of the key members of the Mashable team by way of their profile pages, linked from the ‘About Us’ page. This goes a long way in establishing honest dialogue, between those that create/maintain the product and those it serves, and, in turn, the product’s Credibility.

07_mashable_message

Should Do

The Mashable product has a slight edge over TechCrunch on the foundational elements of Credibility. It is what they do upon that foundation that determines their long-term, overall credibility as judged by their, as well as their competitor’s, user bases. In the meantime, some steps Mashable can take to build upon their Credibility success, as evidenced through this Quick-UX assessment, have to do with establishing Mashable, the product, as coming from a real organization within the real world, for example, by…

  • expanding the methods of contact to include telephone (e.g. for tips, suggestions, etc.), and
  • showing where Mashable HQ is located, the real address at which this real product resides.

Quick & Useful

Quick-UX Credibility is a measure of the starting point, the foundation of a product’s Credibility. How products, and the people behind them, strengthen, or erode, their trustworthiness through their subsequent actions governs the Credibility imparted to the product’s consumers over time, through extended exposure to the product. However, this extended exposure is only achievable after these products have successfully enticed and converted their visitors into returning readers, by way of a comprehensive User Experience, in significant part due to an initial demonstration of sound and, in these examples, Average Credibility.

Over the next few weeks I will be exploring and ins-and-outs of Credibility, walking through real-world examples of the Quick-UX evaluation of Credibility

No Credibility
Barely Low Credibility (part 1, 2, 3)
Solidly Low Credibility (part 1, 2)
Average Credibility & Tech News (part 1, 2, 3)
More Average Credibility (part 1, 2)
High Credibility

Update: Renewed Pogby
Update: Likexo

Quick-UX Credibility, In Conclusion

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Usefulness and Credibility components of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.

Enjoy!

Jeremy Horn
The Product Guy

Add to Social Bookmarks: Stumbleupon Del.ico.us Furl Reddit Magnolia Google Add to Mixx!

The Product Guy’s Weekend Reading (June 12, 2009)

Every week I read tens of thousands of blog posts. Here, for your weekend enjoyment, are some highlights from my recent reading, for you.

01_self-awareness

On Starting Up…

http://www.avc.com/a_vc/2009/06/self-awareness.html
Learn from the self-awareness of a wise VC.

 
 

On Design & Product Experience…

http://www.yuiblog.com/blog/2009/06/09/implementation-focus-squarespace/
Learn about how design and interface quality have bred success at startup, Squarespace.

02_squarespace
03_google-apps-sync

On Modular Innovation…

http://www.appscout.com/2009/06/google_apps_get_outlook_syncin.php
The growing Modular Innovation of Google Apps by through ever increasing Interoperability.

 

Have a great weekend!

Jeremy Horn
The Product Guy

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Trusting TechCrunch

The Credibility of a product is absolutely critical, whether it is coming from a brand-new startup, or an established corporation. There is a great deal that goes into the Credibility of a product, from the people that hype it, to its visual presentation. However, there are a few basic elements that go directly to the foundational aspects of product Credibility upon which the rest of the product’s truthfulness is built.

Quick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Usefulness, "Should I use it?" the sub-category of Credibility is one in the frequent discussion of cautious engagement, especially in the ever increasing, in both frequency and size, waves of introductions of online products.

Establishing and maintaining Credibility is the removal, or minimization of concerns arising from these types of questions. Many elements (design, accuracy, usability, timeliness, advertising, etc.) contribute to the positive, or negative, perception of overall product Credibility, but for Quick-UX’s evaluation we assess only the most elemental. For a refresher of the Quick-UX Credibility Rubric visit: Quick-UX & Credibility: Do you believe?

Tech Blogs

One field, in particular, stands out when talking about Credibility. That field is the news. How better to have a discussion on Quick-UX and Credibility than to see it in action, applied to products that deliver the, hopefully trustworthy, news.

Today, we will take an interesting look at the first of a set of three Technology and Web Blogs with Average Credibility values, from 0.45 – 0.625.

Example 1: TechCrunch

TechCrunch establishes a baseline against which many other online tech/web news sources can be compared, from its (somewhat) recent redesign to improve such aspects as Usability and Desirability, to its Credibility.

00_techcrunch_home

This product, beyond the fact of not presenting any obvious typos, has taken some positive strides in bolstering its Credibility.

The easy to locate Contact page…

01_techcrunh_contact-header

… clearly provides both form and email contact information for tips, suggestions, and company profiles.

02_techcrunch_contact

About Us

The About Us page is outstanding, from the brief history of the company…

03_techcrunch_history

… to the presentation of scale and larger scope of the Crunch Network community…

04_techcrunch_network

… to, even more importantly, the TechCrunch team.

05_techcrunch_team

There are pictures and bios for almost everyone on the team, providing a tangible sense of the real people behind the company, allowing for the product’s users to put a face, and a credible biography, to the name.

06_techcrunch_without

Some team members provide LinkedIn information, others Flickr pictures or a link to a Twitter account. The diversity of content creates a more organic, more sincere environment and product tone.

However, one elemental component missing is any means to truly connect directly with any one of the individuals — to discuss issues or just connect with the real person.

Should do

TechCrunch, with a Quick-UX Credibility value of 0.45, represents a great example of how Quick-UX Credibility can set a baseline for comparison between companies, or a directional focus for a product’s self-improvement. Many other elements can come into play, depending on the market space of that product. Credibility can grow or shrink based on such additional factors as the generated content as well as the product’s community participation

However, for someone new to the product, trying to determine how Credible the news is and the flavors of biases behind the stories and site, TechCrunch would greatly benefit from building a stronger foundation of Credibility, starting with these basic elements…

  • Provide telephone contact information, to complement the already provided basic contact information,
  • Display a physical office address, showing that the company exists in the real world, especially since it now really does,
  • Provide a more robust means by which the individuals behind the company can be contacted directly.

Quick & Useful

Quick-UX Credibility is a measure of the starting point, the foundation of a product’s Credibility. How products, and the people behind them, strengthen, or erode, their trustworthiness through their subsequent actions governs the Credibility imparted to the product’s consumers over time, through extended exposure to the product. However, this extended exposure is only achievable after these products have successfully enticed and converted their visitors into returning readers, by way of a comprehensive User Experience, in significant part due to an initial demonstration of sound and, in these examples, Average Credibility.

Over the next few weeks I will be exploring and ins-and-outs of Credibility, walking through real-world examples of the Quick-UX evaluation of Credibility

No Credibility
Barely Low Credibility (part 1, 2, 3)
Solidly Low Credibility (part 1, 2)
Average Credibility & Tech News (part 1, 2, 3)
More Average Credibility (part 1, 2)
High Credibility

Update: Renewed Pogby
Update: Likexo

Quick-UX Credibility, In Conclusion

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Usefulness and Credibility components of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.

Enjoy!

Jeremy Horn
The Product Guy

Add to Social Bookmarks: Stumbleupon Del.ico.us Furl Reddit Magnolia Google Add to Mixx!

The Product Guy’s Weekend Reading (June 5, 2009)

Every week I read tens of thousands of blog posts. Here, for your weekend enjoyment, are some highlights from my recent reading, for you.

01_kadoink

On Starting Up…

http://www.techcrunch.com/2009/06/04/beware-the-venture-debt-kadoink-shuts-down-for-good/
Lesson on the downsides of raising debt capital, from Kadoink.

 
 

On Design & Product Experience…

http://konigi.com/notebook/oooh-thats-clever-unnatural-experiments-web-design
An awesome look at cleverness and addressing excitement needs on the web.

02_nicepaul
03_clouds

On Modular Innovation…

http://www.webresourcesdepot.com/cloud-hosting-storage-toolbox-options-tools/
Looking at the clouds in a time of Modular Innovation.

 

Have a great weekend!

Jeremy Horn
The Product Guy

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Chart.ly Off Course

The Credibility of a product is absolutely critical, whether it is coming from a brand-new startup, or an established corporation. There is a great deal that goes into the Credibility of a product, from the people that hype it, to its visual presentation. However, there are a few basic elements that go directly to the foundational aspects of product Credibility upon which the rest of the product’s truthfulness is built.

Quick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Usefulness, "Should I use it?" the sub-category of Credibility is one in the frequent discussion of cautious engagement, especially in the ever increasing, in both frequency and size, waves of introductions of online products.

Establishing and maintaining Credibility is the removal, or minimization of concerns arising from these types of questions. Many elements (design, accuracy, usability, timeliness, advertising, etc.) contribute to the positive, or negative, perception of overall product Credibility, but for Quick-UX’s evaluation we assess only the most elemental. For a refresher of the Quick-UX Credibility Rubric visit: Quick-UX & Credibility: Do you believe?

Today, we will look at the second of a set of two products that achieved a solidly Low Credibility value of 0.325.

Low Credibility

Each of these 0.325 scored websites leaves an incomplete feeling of Credibility, in-part due to design, marking, color choices, etc. But, overall this set of products with solidly Low Credibility were assessed low values due to a lack of fulfilling some of the most basic, and easiest to achieve, fundamental elements inherent to any quick assessment of a product’s Credibility.

Example 2: Chart.ly

Chart.ly is a "business built on top of a business built on top of Twitter," essentially a "TwitPic for stock market investors."

00_chartly_homepage

The benefits of this business model are in the partially inherited Credibility of all the connected businesses. Another positive can be seen in Chart.ly’s design, which is very much inline with the product that this product connects to and works with, Twitter.

Real People

Chart.ly does have a lot going for it, from the thorough support forum to the links to a couple of the founders’ Twitter accounts.

01_chartly_feedback

It is a boost to its Credibility to see other seemingly real people working with the product, having issues, discussing them, resolving them, etc. The UserVoice forums go far in showing that there is, at least, a real community of people using this product. It would be even better to see, and have easily conveyed to the potential user, information about the real founders and other people behind this product.

There are some well recognized names within the market space standing behind the product. However, it is unfortunate that the product does not actually explain this, or tell anything about these people/companies, anywhere.

02_chartly_people-top

02_chartly_people-bottom

Another mixed positive counting towards the Credibility value of Chart.ly is that on one hand, an email address is provided, but on the other hand it is associated with a completely different domain than that of Chart.ly. This discrepancy will give some users pause before either emailing or making use of the product.

Name and Password, Please

03_chartly_pre-password

03_chartly_password

At the top of the Chart.ly’s homepage the user is prompted to login and provide their username and password. For individuals not independently familiar with the listed twitter accounts or Howard Lindzon or Timothy Sykes, providing such sensitive information to a 3rd-party service is a scary prospect to the typical consumer — most especially within a product that has not previously established its Credibility, its trustworthiness.

Should Do

The professional design goes far in bolstering the case for a credible site, but without the other basic components that constitute Quick-UX’s Credibility value, even more critical in a finance oriented product, the foundation upon which the "trusting" relationship exists is a sparse one, but one that with a little bit of focused effort can be easily solidified.

One such prime example of solidifying the foundation of Credibility can be seen in having what would be commonly referred to within other products as an ‘About Us’ page. Users should not have to work to establish a product’s Credibility. The information (about, contact, corporate headquarters, etc.) should always be within easy reach.

The easier it is for the user to establish the Credibility within the product (verses searching via Google), the quicker the user can simply get to the core value being offered. Those individuals behind this product have very strong biographies and can start enhancing the Credibility of this product by making them more evident and accessible to visitors of Chart.ly.

Quick & Useful

Over the next few weeks I will be exploring and ins-and-outs of Credibility, walking through real-world examples of the Quick-UX evaluation of Credibility

No Credibility
Barely Low Credibility (part 1, 2, 3)
Solidly Low Credibility (part 1, 2)
Average Credibility & Tech News (part 1, 2, 3)
More Average Credibility (part 1, 2)
High Credibility

Update: Renewed Pogby
Update: Likexo

Quick-UX Credibility, In Conclusion

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Usefulness and Credibility components of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.

Enjoy!

Jeremy Horn
The Product Guy

Add to Social Bookmarks: Stumbleupon Del.ico.us Furl Reddit Magnolia Google Add to Mixx!