Comments on: Prisoner of Amazon.com (checkout) http://tpgblog.com/2008/01/14/prisoner-of-amazoncom-checkout/ Discussion, advice, and reviews regarding online products, the people behind them and the trends they represent, from Modular Innovation and Product Management to User Experience and Quick-UX. Tue, 29 May 2012 18:15:57 +0000 hourly 1 http://wordpress.com/ By: Jeremy Horn http://tpgblog.com/2008/01/14/prisoner-of-amazoncom-checkout/#comment-2035 Fri, 17 Jul 2009 19:08:17 +0000 http://tpgblog.com/2008/01/14/prisoner-of-amazoncom-checkout/#comment-2035 Thank you very much.

]]> By: Julia http://tpgblog.com/2008/01/14/prisoner-of-amazoncom-checkout/#comment-1948 Sat, 11 Jul 2009 20:05:10 +0000 http://tpgblog.com/2008/01/14/prisoner-of-amazoncom-checkout/#comment-1948 Hi Jeremy,

Thank you for interesting reading. I enjoyed this post about Amazon as well as other posts of yours.

In fact, when I saw at first some of new elements that you mention (like a left side drop-down menu for example), I asked myself “who’s the guy that came up with this genius idea”. I was really pleased to read about this.

]]> By: Overgrown Amazon « The Product Guy http://tpgblog.com/2008/01/14/prisoner-of-amazoncom-checkout/#comment-829 Sun, 19 Oct 2008 20:13:35 +0000 http://tpgblog.com/2008/01/14/prisoner-of-amazoncom-checkout/#comment-829 [...] implemented a good deal of my advice regarding their User Experience, but still suffers from information overload, and an Aesthetic [...]

]]> By: Amazon’s redesign « Ladgeful http://tpgblog.com/2008/01/14/prisoner-of-amazoncom-checkout/#comment-272 Sun, 27 Apr 2008 00:07:09 +0000 http://tpgblog.com/2008/01/14/prisoner-of-amazoncom-checkout/#comment-272 [...] am on April 27, 2008 | # | For anyone interested in UX Design Jeremy Horn has a great analysis of the Amazon’s new UX des…. [...]

]]> By: Alex http://tpgblog.com/2008/01/14/prisoner-of-amazoncom-checkout/#comment-270 Sat, 26 Apr 2008 19:10:16 +0000 http://tpgblog.com/2008/01/14/prisoner-of-amazoncom-checkout/#comment-270 While I agree that the checkout process is not as simple and explicitly flexible as it could be, you seem to describe the user experience from the point of view of a small child, not an adult.

Do you really believe that the checkout process “should be enjoyed and people will want to do it again and again”? We’re talking about adults here, right? Their motivation for shopping is getting needed products, not having fun, right? Or is your house chock-full of useless stuff you just couldn’t refrain from buying because it was so much fun?

“No one likes the sense of entering an unalterable path – the creation of the “get me off this crazy thing” experience.”

Do you really feel intimidated performing simple activities like standing in line at the supermarket? I can understand impatient… but intimidated?

“With no ability to get back to the normal Amazon.com site”

Ever heard of the “back” button built into every single web browser?

“the impression is one of being FORCED to buy — intimidating someone to make the decision to buy.

You feel FORCED to buy when presented with a list of items you explicitly selected for purchase, their prices, taxes and shipping dates, after you decided to pay for it and get it delivered by hitting the “checkout” button?

I’m sorry, I really don’t like ad-hominem attacks, but it really sounds the problem lies with you, not Amazon.

]]> By: Genesis Font http://tpgblog.com/2008/01/14/prisoner-of-amazoncom-checkout/#comment-269 Sat, 26 Apr 2008 18:06:00 +0000 http://tpgblog.com/2008/01/14/prisoner-of-amazoncom-checkout/#comment-269 Thanks for posting about Amazon. I do a lot of development with Amazon Web Services, and this post certainly makes my research easier.

I think Amazon does a great job with the user interface, and has spent a considerable amount of time and money doing all types of conversion and a/b testing.

I have to confess also that I’m guilty of using drop down menus myself, but so do big retailers like Best Buy and Circuit City.

Thanks again for the awesome post,
Genesis F.
http://www.ecommerceforeveryone.com

]]> By: Community Guy - Jake McKee » Rapid Fire - Tuesday, February 05 http://tpgblog.com/2008/01/14/prisoner-of-amazoncom-checkout/#comment-158 Wed, 06 Feb 2008 08:02:01 +0000 http://tpgblog.com/2008/01/14/prisoner-of-amazoncom-checkout/#comment-158 [...] Prisoner of Amazon.com (checkout) « The Product Guy [...]

]]> By: Assissotom http://tpgblog.com/2008/01/14/prisoner-of-amazoncom-checkout/#comment-138 Thu, 17 Jan 2008 11:22:19 +0000 http://tpgblog.com/2008/01/14/prisoner-of-amazoncom-checkout/#comment-138 Hammm… Nice article… Interesting.

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